The Facebook Business Coach is available on WhatsApp and is a free-to-use, low-data-cost educational chatbot tool.

SMBs have access to automated, self-paced lessons that teach them how to establish a presence in today's ever-evolving digital economy. As a free curriculum platform, it features step-by-step courses and tutorials, as well as helpful infographics, videos and audio clips.

Learning material is recommended based on the user's needs and queries, with an option to navigate the curriculum via the menu. While the WhatsApp bot provides SMBs with an easy way to quickly learn the basics, users can also access more in-depth training and get officially certified with Meta Blueprint courses online.

According to Meta, the content was created to assist business owners with multiple queries — from how to create attention-grabbing business pages on Facebook and Instagram, to how to use Messenger and WhatsApp to communicate effectively with clients.

Nunu Ntshingila, regional director at Meta Africa, says, "In today's social-media-driven environment, information on building your brand on online platforms can be crucial in what sets a small business apart and drives success."

"At Meta, we're passionate about empowering SMBs in Africa with the skills they need to succeed online. We know that they are the backbone of the African economy and the drivers for economic growth. We hope the Facebook Business Coach will be their partner along this journey, providing the training they need through their mobile phones," adds Ntshingila.

Individuals are encouraged to visit this link to start talking to the Facebook Business coach on WhatsApp. 

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