"As a platform that continuously looks to inspire authentic creativity and amazing content, this for us forms part of the many ways in which we recognise and celebrate our local talent," says Saul Moross, TikTok's creator operations lead for sub-Saharan Africa.

Moross adds, "Our community can look forward to fun hashtag challenges and informative creator workshop Live streams."

Who can enter
These awards are the 'Reel' deal. The awards say that these accolades are exclusively awarded to creators of exemplary content, whether you're a professional content creator, or if you're just a regular person. 

Individuals must be 18 years and older and must have created something that's gone viral. Individuals need to enter their best work to stand the chance to win.

For the launch year, the awards are open to South Africans who have lived locally for most of 2022, with plans to expand into Africa soon.

Award categories
Creators will be able to submit their content pieces for recognition in 22 categories.

Captivating content Award categories include the:
  • Best Content Creator Award
  • Best Influencer Award
  • Content of the Year Award, Presented by DStv
  • Social Commentary Award
  • Cause Award
  • "How I Shot It" Award
  • Thumb-Stopping Award
  • Kasi Content Creator Award
  • Best Stitch Award
  • Performance Award (Music / Dance), and
  • Comedy Award.
Special Interest Award categories are the:
  • Fitness Award
  • Beauty Award
  • Fashion & Style Award
  • Foodie Award
  • Automotive Award
  • DStv Best On Set Video, and
  • Netwerk24 Smaakmaker Award.
Creative and Design Award categories are the:
  • Pop Culture Art Award, and
  • Film / Festival / Event Art Award
Long Format Award categories are the:
  • Alter-ego Award
  • Podcast of the Year Award
  • Brand-owned Platform Award, and
  • Best Game / App Award.
How to enter
To enter, individuals can register here.

The award says that the bulk of categories celebrate the people behind the content, so for 2022 creators are free to enter. There are, however, categories that celebrate the agencies and brands, which include a nominal entry fee.

The main event will be held in Johannesburg in August with a date to be confirmed closer to the time.

For more information, visit www.contentcreatorawards.co.za. You can follow the DStv Content Creator Awards on Facebook or on Instagram.