The campaign allowed people to seamlessly register to become an Organ Donor while engaging with Lowe on social media and being invited to be a guest at her 21st birthday campaign. Lowe Cape Town was one of the few full service agencies to win on the evening.

As Kirk Gainsford, ECD of Lowe Cape Town comments, “This is great news considering the short space of time it took the campaign to make a difference and the statistics speak for themselves. However, the greatest success of this campaign for me personally is that before we embarked on this project, Jenna Lowe had a two percent chance of receiving a double lung transplant and within two months of the campaign they had a donor match for her. She received a life saving transplant and is on the long road to recovery.”

To register and save seven lives, visit www.getmeto21.com.