Voting opens for the 2019 <i>MOST Awards</i>

Voting opens for the 2019 MOST Awards

Media
The MOST Awards aims to motivate media owners and media agencies to improve their businesses through service performance. Media agency employees are invited to rate the performance of the media owner sales teams with whom they have frequent contact, and vice versa.
 
MOST Awards 2019
media industry awards
media awards South Africa

A guide to finding the most popular South African hashtags

A guide to finding the most popular South African hashtags

Social
In essence, every fresh trend that comes along is a new opportunity for the enterprising public relations worker to promote whatever it is they can fit into the trending concept — and hashtags tend to be key, says Kayleigh Alexandra, a writer at MicroStartups.
 
Popular South African hashtags
hashtags South Africa
social media guide South Africa 2019
MicroStartups

What to expect at <i>Madex</i> 2019

What to expect at Madex 2019

Marketing
More than 40 topics will be discussed at Madex 2019, which takes place from Wednesday, 5 June to Friday, 6 June at the Sandton Convention Centre. The event is free to all ticket holders of the show and, due to the enormous and growing popularity at past Madex events, seating at the two seminar theatres has been expanded this year.
 
Madex 2019
Specialised Exhibitions Montgomery
marketing expo 2019

Six mistakes you’re making when distributing your content

Six mistakes you’re making when distributing your content

Media
You’ve spent countless hours creating the perfect content, but it just isn’t yielding the results you thought it would. So, what went wrong? media update’s Aisling McCarthy discusses six of the mistakes that you might be making when distributing your content.
 
Content distribution mistakes
content distribution
distributing content

Tiso Blackstar achieves more than a million UBs and two million pageviews

Tiso Blackstar achieves more than a million UBs and two million pageviews

Media
Tiso Blackstar Group recently established an internal content creation team to specialise in attracting readers through highly engaging content without creating meaningless clickbait articles.
 
Tiso Blackstar Group
content creation
clickbait articles
unique browsers
pageviews

Four steps to transforming your digital communications strategy

Four steps to transforming your digital communications strategy

Marketing

The digital age demands a new kind of communications leader, says Ronelle Bester, owner, Red Ribbon Communications. She says it seems 2019 will (finally) be the year of communications transformation needed for sustainable change and long-term success — so what should you focus on?

 
Digital communication strategy 2019
digital transformation
communication strategies 2019
Red Ribbon Communications

How Camatica uses storefront cameras to recognise repeat customers

How Camatica uses storefront cameras to recognise repeat customers

Marketing

Artificial intelligence (AI) is proving to be a real boon to marketers at home and abroad as smart storefront cameras take CRM (customer relationship management) to the next level. This is according to the team at Camatica, a South African-based leader in facial recognition for business.

 
Camatica
artificial intelligence
facial recognition
customer relationship management

MullenLowe SA launches Schick’s ‘The Man I Am’ campaign

MullenLowe SA launches Schick’s ‘The Man I Am’ campaign

Marketing
MullenLowe South Africa recently added Schnick to its portfolio of clients. The Schnik account falls under the men’s grooming category, which aims to complement the company’s challenger approach to brand communication.
 
MullenLowe
Schnick’s
The Man I Am campaign

The Cell C Sharks partners with Thirsti Water

The Cell C Sharks partners with Thirsti Water

Marketing

The Cell C Sharks has announced Thirsti Water as its official hydration partner for 2019. 

 
Cell C Sharks
Thirsti Water
hydration partner 2019
brand partner 2019

FCB Joburg launches a new campaign for Toyota

FCB Joburg launches a new campaign for Toyota

Marketing
FCB Joburg has launched a campaign for Toyota South Africa’s new RAV4 titled 'Expect Incredible'. The campaign was devised by FCB Joburg’s creative director Tian van den Heever, copywriter Este de Beer and art directors Julie Thorogood and Janine Kleinschmidt (with input from strategic planner Stuart Simms and creative strategist Kyle Duckitt).
 
FCB Joburg
Toyota campaign 2019
RAV4 campaign 2019
marketing campaign 2019
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