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Three types of psychological pricing that marketers should keep in mind

Three types of psychological pricing that marketers should keep in mind

Marketing

Psychological pricing is a phenomenon that many marketers incorporate into their strategies. Because buying pivots on the mind of the consumer, it’s important to consider how to price items so that they may be processed well psychologically. Curious about this? Then let's solve the numbers game called pricing!

 
Psychological pricing
psychological pricing strategy
psychological pricing techniques
pricing
4ps of marketing
marketing pricing
marketing
marketing strategies
marketing tricks
marketing tips

Four types of social media chatbots for brands [Infographic]

Four types of social media chatbots for brands [Infographic]

Social

Chatbots are extremely beneficial to the brands that make use of them, says the team at amaSocial. The team adds that if you're asking how these little helpers can be beneficial for your brand, read up here on the different kinds of bots and all of the purposes that they can serve:

 
Social media chatbots
Chatbots
Branded bots
Customer service agents
Entertainer chatbots
E-commerce channel
Types of chatbots
Types of social media chatbots

SPAR Eastern Cape celebrates success of 'Wheelchair Wednesday' campaign

SPAR Eastern Cape celebrates success of 'Wheelchair Wednesday' campaign

Publicity

SPAR Eastern Cape sponsorship and events manager Alan Stapleton has announced that, despite the disruptions of Covid-19, the 2021 'Wheelchair Wednesday' campaign was a success. 2021 marked the milestone of the initiative's 10th anniversary. 

 
SPAR
SPAR Eastern Cape
Wheelchair Wednesday
Wheelchair Wednesday campaign
Wheelchair Wednesday 2021
SPAR csi
SPAR campaigns

2022 <i>NYF International Advertising Awards<sup>®</sup></i> open for entries

2022 NYF International Advertising Awards® open for entries

Marketing

The New York Festivals (NYF) has announced that entries for the awards are now open and that it will resume in-person. The competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work. 

 
New York Festivals
New York Festivals awards
New York Festivals International Advertising Awards
advertising awards
New York Festivals awards entries

2021 Momentum Metropolitan <i>Lesedi Awards</i> winners announced

2021 Momentum Metropolitan Lesedi Awards winners announced

Publicity

Momentum Metropolitan has announced the winners of its sixth annual Lesedi Awards. The winners were named in a hybrid physical-virtual ceremony that was broadcast on Monday, 29 November. 

 
Momentum Metropolitan Holdings
Lesedi Awards 2021
Lesedi Awards 2021 winners
Lesedi Awards winners
CSI awards
sa csi awards
volunteering
Momentum Lesedi Awards

Toyota and FCB Joburg launch new TVC

Toyota and FCB Joburg launch new TVC

Marketing

Toyota has announced that, in light of its 60 years of mobility in South Africa, it has launched a new TVC that was developed by FCB Joburg. The ad is a tribute to the brand's loyal customer base, as well as a reaffirmation of the company's commitment to the people of South Africa. 

 
Toyota
Toyota TVC
Toyota 60 years in SA
FCB Joburg
Toyota ad
Toyota ad 2021
Toyota 60 years ad
Toyota campaign
cars capmpaign
SA tvc
south africa ads 2021

Grey Advertising wins <i>AdFocus Medium Agency of the Year</i>

Grey Advertising wins AdFocus Medium Agency of the Year

Marketing

Grey Advertising South Africa has announced that it was named the 2021 AdFocus Agency of the Year in the Mid-size Agency category, which is traditionally the most hotly contested. According to the agency, this proves that Grey is adept at leveraging a climate of uncertainty and ambiguity to its own advantage. 

 
Grey Advertising
AdFocus
Medium Agency of the Year
Mid-size Agency
Financial Mail AdFocus Awards
marketing awards
sa marketing
sa marketing awards
AdFocus Awards winners

Four tips for building out a content publishing strategy

Four tips for building out a content publishing strategy

Media

Creating a content publishing strategy can benefit your brand in multiple ways. Not only does it help you to deliver quality and cohesive pieces, but it also helps to increase your site’s visibility. When you are consistently creating quality work, you will also establish your brand as a thought leader in your industry — and who doesn't want that? 

 
Content strategy
content publishing strategy. What is a content publishing strategy
content marketing
what is a content strategy
content strategy example
building a content strategy
content strategy tips

Three ways that social media content creators can stay inspired

Three ways that social media content creators can stay inspired

Social

Social media content creators have to constantly come up with new and striking copy for brands. This can be incredibly challenging and taxing for these individuals and they may find themselves losing inspiration. But there are ways to reignite the passion. Let’s find out how:

 
Social media content creator
digital content creator
social media content inspiration
content creators
social media post inspiration

<i>NAG</i> partners with <i>Mansfield2day</i>

NAG partners with Mansfield2day

Media

New Age Gaming (NAG) magazine will be partnering with Jeremy Mansfield's Mansfield2day YouTube channel to bring gaming and geek-related content to a broader audience. NAG publisher Len Nery and the rest of his editorial team will be sharing their expertise, knowledge and the latest news to the Mansfield2day audience. 

 
NAG
New Age Gaming
NAG magazine
Jeremy Mansfield
Mansfield2day
Mansfield2day YouTube
geek culture
gaming culture
esports
gaming
geek
Len Nery
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