Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, has officially joined the ranks of the Interactive Advertising Bureau (IAB) South Africa (SA), a non-profit organisation focused on growing and sustaining a vibrant and profitable digital industry.

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that your brand messaging is one of the most important aspects of a marketing communications strategy. 

The Gerety Awards have announced the International Women's Day Summit. Together with Women Empowered Global (WEG), the awards launched the global forum for female entrepreneurs and leaders with a free-access pass with prior registration. The awards have also set the deadline for the 2021 awards' entries to Friday, 2 April. 

The Wunderman Thompson South Africa team has announced the appointment of Jabulani Sigege. The creative lead will join as executive creative director on Monday, 1 March. 

Primedia Broadcasting has acknowledged the appointment of Melissa McNally, its consulting specialist in research, to the board of the Broadcast Research Council of South Africa (BRC). The BRC's radio members voted to fill two vacancies on the board of directors from nominations within the industry. 

Now that the 2021 budget is out, it has become clear that economic recovery is the name of the game, says Charlene Lackay, CSI group manager for Momentum Metropolitan. Lackay says that the focus remains on formal industries and the private sector, but there's little mention of the role that NPOs play in providing skills that unlock economic growth. 

Where are the influencers of LinkedIn? Does it seem like you can only be one when you are a billionaire or the owner of a global tech company? media update’s Maryna Steyn is here to answer your questions.

Google Arts and Culture (GAC) and South Africa Tourism has announced the launch of South Africa: An Explorer's Paradise, an online exhibition where visitors from all over the world can explore South Africa through a collection of 500 images and videos, 55 Street Views and 20 digital stories. This a collaboration to celebrate South Africa's people, cultural heritage and landscapes.

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards.