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How word-of-mouth marketing has changed its gameplan but not its clout

How word-of-mouth marketing has changed its gameplan but not its clout

Marketing

With the public influence online being an atomic conduit of marketing, word-of-mouth marketing (WOMM) is no longer reserved for the offline arena, says Pieter Groenewald, CEO of Nfinity. Groenewald adds that digital integration has made online an adrenalised distribution channel that bullet-trains references, recommendations and reviews through communities and economies.

 
Marketing
word of mouth
word of mouth marketing
WOMM
online marketing
marketing strategies
marketing online
word of mouth marketing online
influencer

Discovery Invest announces retirement campaign

Discovery Invest announces retirement campaign

Marketing

Discovery Invest has launched a new campaign, which aims to inform people that they are never too young to start investing for retirement. According to the National Treasury, South Africans generally need more awareness of investments and savings in general.

 
Discovery
Invest Retirement campaign
marketing campaign
Discovery marketing campaign
Discovery investment

Facebook Community Accelerator programme announces region recipients

Facebook Community Accelerator programme announces region recipients

Social

The 2021 Facebook Community Accelerator programme has announced that it has come to a close with virtual demo days across nine regions. This initiative focuses on investing in people building communities. Leaders were given the opportunity to learn how to harness the power of their community to turn impactful ideas into action.

 
Facebook Community Accelerator
#SYNCareers
Facebook news
Facebook programmes
community programme
community development

Provantage Media Group launches Spaza Media<sub>™</sub>

Provantage Media Group launches Spaza Media

Marketing

PMG, through its brand activation agency, has announced the launch of Spaza Media™. According to the group, it is an impactful advertising solution designed to foster small enterprise development and job creation within township communities.

 
Provantage Media Group
Spaza Media
PMG
BBEEE initiatives
Spaza shop marketing
Spaza marketing

Why localisation is critical when entering new markets

Why localisation is critical when entering new markets

Marketing

Any organisation that aspires to make its mark in a new region needs to have a strong localisation strategy. It needs to be able to help the organisation ingratiate itself with the locals, earn their trust and eventually build brand loyalty, says Andrew Bourne, regional manager at Zoho.

 
localisation
localisation in marketing
entering new markets
how to enter into new markets
build brand loyalty
how to build brand loyalty
localisation strategy

KFC, Ogilvy and Waze launch Ramadaan Redirect

KFC, Ogilvy and Waze launch Ramadaan Redirect

Marketing

KFC South Africa and Ogilvy have partnered with Waze, the largest mobile navigation app in the country. The trio has created the KFC Ramadaan Redirect. This real-time Waze detour aims to help those observing fast across South Africa during Ramadaan avoid KFCs when commuting to and from mosques.

 
KFC
Ogilvy
Waze
Ramadaan
Ramadaan Redirect
mobile navigation app
KFC Ramadaan Redirect
mosques
detour
avoid KFC during Ramadaan

What’s up with WhatsApp Communities?

What’s up with WhatsApp Communities?

Social

WhatsApp Communities is a new feature that has caused a lot of chatter amongst techies and social media users. Two of the biggest discussion points surrounding this new feature are who will benefit from it and how it affects one's privacy on this platform. Want to join the discussion? Then let's chat.

 
WhatsApp Communities
WhatsApp Update
WhatsApp
WhatsApp news
social media
social media news
social media update
new social media features

<em>New York Festivals<sup>®</sup> AME awards<sup>®</sup></em> announces grand jury

New York Festivals® AME awards® announces grand jury

Marketing

The New York Festivals® AME Awards® has announced the AME Awards Social Equality — DE&I grand jury. Ten industry executives will judge all campaigns entered into the AME's Creativity for Positive Impact: Social Equality — Diversity, Equity and Inclusion category.

 
New York Festivals
AME Awards
NYF Grand Jury
AME Awards jury
NYF grand jury
Aki Spicer
marketing awards

<em>DStv Content Creator Awards</em> to host The Kasi Marketing Lab

DStv Content Creator Awards to host The Kasi Marketing Lab

Marketing

DStv Content Creator Awards has announced that it is in full swing. The awards say that in addition to shining a light on existing creators, there is a need to find and support emerging creators. There are so many people out there who may want to explore content creation as a way of earning a living, but they don't necessarily have the know-how or resource to do so.

 
DStv Content Creator Awards
The Kasi Marketing Lab
Isivivana Centre
One-eyed Jack
DStv
TikTok
INJOZI
Mushroom Productions
Humanz Steyn
Entertainment Entrepreneurs Organisation
Silulo Technologies

The power of social media in 2022

The power of social media in 2022

Social

Not so long ago, social media was invented with the intention to allow friends and family to connect and to serve as a means of entertainment. Yet this notion didn't last long — brands quickly saw a powerful opportunity to use these platforms as a new way to reach their target audiences.

 
Social media
Social media 2022
Power of social media
Power of social media 2022
Instagram
Facebook
Twitter
LinkedIn
E-commerce
Sell online
Networking
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