Psychological pricing is a phenomenon that many marketers incorporate into their strategies. Because buying pivots on the mind of the consumer, it’s important to consider how to price items so that they may be processed well psychologically. Curious about this? Then let's solve the numbers game called pricing!

Chatbots are extremely beneficial to the brands that make use of them, says the team at amaSocial. The team adds that if you're asking how these little helpers can be beneficial for your brand, read up here on the different kinds of bots and all of the purposes that they can serve:

SPAR Eastern Cape sponsorship and events manager Alan Stapleton has announced that, despite the disruptions of Covid-19, the 2021 'Wheelchair Wednesday' campaign was a success. 2021 marked the milestone of the initiative's 10^th anniversary. 

The New York Festivals (NYF) has announced that entries for the awards are now open and that it will resume in-person. The competition receives entries from more than 60 countries and is judged by more than 400 members of NYF's executive jury and grand jury, who collectively cast their votes to select the year's trophy-winning work. 

Momentum Metropolitan has announced the winners of its sixth annual Lesedi Awards. The winners were named in a hybrid physical-virtual ceremony that was broadcast on Monday, 29 November. 

Toyota has announced that, in light of its 60 years of mobility in South Africa, it has launched a new TVC that was developed by FCB Joburg. The ad is a tribute to the brand's loyal customer base, as well as a reaffirmation of the company's commitment to the people of South Africa. 

Grey Advertising South Africa has announced that it was named the 2021 AdFocus Agency of the Year in the Mid-size Agency category, which is traditionally the most hotly contested. According to the agency, this proves that Grey is adept at leveraging a climate of uncertainty and ambiguity to its own advantage. 

Creating a content publishing strategy can benefit your brand in multiple ways. Not only does it help you to deliver quality and cohesive pieces, but it also helps to increase your site’s visibility. When you are consistently creating quality work, you will also establish your brand as a thought leader in your industry — and who doesn't want that? 

Social media content creators have to constantly come up with new and striking copy for brands. This can be incredibly challenging and taxing for these individuals and they may find themselves losing inspiration. But there are ways to reignite the passion. Let’s find out how:

New Age Gaming (NAG) magazine will be partnering with Jeremy Mansfield's Mansfield2day YouTube channel to bring gaming and geek-related content to a broader audience. NAG publisher Len Nery and the rest of his editorial team will be sharing their expertise, knowledge and the latest news to the Mansfield2day audience.