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Tractor Outdoor the first OOH media owner to join IAB SA

Tractor Outdoor the first OOH media owner to join IAB SA

Marketing

Tractor Outdoor, one of South Africa’s largest out of home (OOH) and digital out of home (DOOH) media owners, has officially joined the ranks of the Interactive Advertising Bureau (IAB) South Africa (SA), a non-profit organisation focused on growing and sustaining a vibrant and profitable digital industry.

 
Tractor Outdoor
OOH
OOH media owner
IAB SA
Interactive Advertising Bureau
Interactive Advertising Bureau partners
IAB partners
digital industry

Eight ways to craft brand messages that resonate

Eight ways to craft brand messages that resonate

Marketing

In the digital era, it's never been more difficult for brands to break through the deluge of information and penetrate consumer's ever decreasing attention spans, says Desirée Gullan, co-founder and executive creative director of G&G Digital. Gullan says that your brand messaging is one of the most important aspects of a marketing communications strategy. 

 
Brand messaging
Consumer engagement
customer engagement
Digital marketing
Digital messaging
Online messaging for brands

<i>Gerety Awards</i> launches summit and announces 2021 entry deadlines

Gerety Awards launches summit and announces 2021 entry deadlines

Marketing

The Gerety Awards have announced the International Women's Day Summit. Together with Women Empowered Global (WEG), the awards launched the global forum for female entrepreneurs and leaders with a free-access pass with prior registration. The awards have also set the deadline for the 2021 awards' entries to Friday, 2 April. 

 
Gerety Awards
International Women's Day
Women's Day Summit
Summits for women
Women Empowered Global
Gerety Awards entries
Gerety Awards deadline

Wunderman Thompson SA welcomes Jabulani Sigege

Wunderman Thompson SA welcomes Jabulani Sigege

Marketing

The Wunderman Thompson South Africa team has announced the appointment of Jabulani Sigege. The creative lead will join as executive creative director on Monday, 1 March. 

 
Wunderman Thompson
Wunderman Thompson SA
South African marketing appointments
Jabulani Sigege
Creative industry news
Creative appointments

Primedia's Melissa McNally elected to board of the BRC

Primedia's Melissa McNally elected to board of the BRC

Marketing

Primedia Broadcasting has acknowledged the appointment of Melissa McNally, its consulting specialist in research, to the board of the Broadcast Research Council of South Africa (BRC). The BRC's radio members voted to fill two vacancies on the board of directors from nominations within the industry. 

 
Primedia Broadcasting
Melissa McNally
Broadcast Research Council
BRC's radio members
BRC SA
Media news
media industry news
media appointments

Why CSI isn’t where you should be skimping

Why CSI isn’t where you should be skimping

Publicity

Now that the 2021 budget is out, it has become clear that economic recovery is the name of the game, says Charlene Lackay, CSI group manager for Momentum Metropolitan. Lackay says that the focus remains on formal industries and the private sector, but there's little mention of the role that NPOs play in providing skills that unlock economic growth. 

 
CSI
2021 budget SA
NPOs
non-profits
economic growth
economic recovery
business strategy
formal industries
Business focuses 2021

LinkedIn influencers: Your FAQs answered

LinkedIn influencers: Your FAQs answered

Social

Where are the influencers of LinkedIn? Does it seem like you can only be one when you are a billionaire or the owner of a global tech company? media update’s Maryna Steyn is here to answer your questions.

 
Influencers
influencer marketing
LinkedIn influencers
social media influencers
B2B communication
LinkedIn FAQ
influencer FAQ

Google SA and SA Tourism partner launch <i>South Africa: An Explorer’s Paradise</i>

Google SA and SA Tourism partner launch South Africa: An Explorer’s Paradise

Social

Google Arts and Culture (GAC) and South Africa Tourism has announced the launch of South Africa: An Explorer's Paradise, an online exhibition where visitors from all over the world can explore South Africa through a collection of 500 images and videos, 55 Street Views and 20 digital stories. This a collaboration to celebrate South Africa's people, cultural heritage and landscapes.

 
Google SA
SA Tourism
South Africa: An Explorer’s Paradise
SA exhibitions
SA online exhibitions 2021
online expos SA
South Africa expo

The ethics behind kidfluencer marketing

The ethics behind kidfluencer marketing

Social

Kidfluencer marketing can be a fun and adorable way for kids to express themselves — but when do the ethical lines get blurred? Living in the digital age, kids are just as inundated with advertisements as the rest of us. This makes it essential to examine the marketing messages children are being fed.

 
Kidluencer
kidfluencer marketing
social media marketing
digital marketing
ethical issues in marketing.

The One Club names Fusion DEI juries

The One Club names Fusion DEI juries

Marketing

The One Club for Creativity has announced the first group of creative leaders who will serve on juries for the One Show 2021 Fusion Pencil and ADC 100th Annual Awards Fusion Cube awards. 

 
The One Club
Fusion DEI
ADC 100th Awards
Fusion Pencil
Fusion Cube awards
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