Laliga has created a logo and brand identity for EIClasico, the match that pits FC Barcelona and Real Madrid against each other each season. The aim of the rebrand is to give the showdown a unique and recognisable visual identity. 

Emotional marketing is a great way to reach your target audience because humans are emotional beings by nature. media update's Talisa Carlson talks to Dean Oelschig, the marketing director of creative agency Halo, on why emotional marketing is a must for all brands.

Grafton Everest, a lounge furniture retailer, has been nominated for two awards for its 'Ultra Flop' advert at the Supersonic New Generation Awards. The awards were held in partnership with its agency Penquin. 

SOS Children's Villages has announced that it now has a bequest programme where people can include SOS Children's Villages as a beneficiary. SOS Children's Villages National Legacy Officer Rashilla Francis encourages people to consider drawing up a Will and including a bequest for the SOS Children's Villages. 

The Nedbank IMC 2021 has released its conference paper, which was developed from the virtual conference of the same name. The event attracted more than 1 300 delegates across 14 countries. The paper details a practical roadmap for marketers to get back to the basics, to flex their creative muscles and to reimagine their role in business. 

Freelancing has become increasingly popular as more writers are venturing into the land of self-employment. And why not — working as a freelancer offers an increased sense of flexibility and independence. But the multitude of benefits aside, being your own boss is no cakewalk.

Data breaches are expensive and cost South African businesses more than R40-million in 2020 alone, says Desirée Gullan, executive creative director of G&G Digital. Gullan adds that data breaches aren't good news for customers who are at risk of identity theft, credit card fraud and question whether businesses can protect their valuable information.

News24, in partnership with Adcock Ingram OTC, is spearheading the fourth season of the 'Sponsors of Brave' campaign. In its latest season, the campaign is calling on all South African residents to 'Be Brave, Mzansi' and to do the 'Dance of Brave'. 

The Sunday Times GenNext survey, which was conducted by Yellowwood, has announced the winners for its 2021 edition. The winners were named during a live-streamed online celebration on Saturday, 9 September. 

Clover Mama Afrika has announced that it has celebrated other women in its communities during the month of August. The organisation's aim was to add value and love to those it interacts with on a daily basis.