Entries should demonstrate the creative use of multiple channels, their integrations and the efficiency of implementation of the communication solutions. 

This section focuses on campaigns presented through multiple communication channels. It has six groups, each with multiple categories.

These include:

  1. Integrated 
  2. Content
  3. Engagement
  4. Digital, Mobile & Technology
  5. Health & Wellness, and
  6. Sports, Pop Culture & Art.

The Omni-Channel jury will be led by Kentaro Kimura, international chief creative officer and corporate officer at Hakuhodo and founder of Hakuhodo Kettle from Japan.

Joining Kimura in evaluating the works will be the following jury members:

  • Costin Bogdan, executive creative director at McCann Worldgroup, Romania
  • Aleksandra Doroguntsova, creative director at Banda Agency, Ukraine 
  • Veljko Golubovic, executive creative director at New Moment, Serbia 
  • Mihai Gongu, chief creative officer at Cheil Centrade Southeast Europe, Romania
  • Petra Jankovicová, co-founder and chief executive officer at Triad Prague, Czech Republic 
  • Kerstin 'Kessu' Raidma, creative director at Tabasco, Estonia 
  • Dawid Szczepaniak, chief creative officer at VML Poland 
  • Laura Tohtua, creative director at Hasan & Partners, Finland 
  • Yolka Udicová, founder and partner at Respect APP, Slovakia, and
  • Taylan Yapici, co-founder and executive creative officer at BLAB, Turkey.  

"Until recently, there was always a correct answer to solve business and social problems. There were always target case studies and the best theories we could rely on. That is no longer the case. The world has become more complex, the problems of society more difficult to solve to the extent that there is no longer a correct answer," says Kimura. 

"We now have to create other solutions that push our abilities that take us beyond our imagination. By taking advantage of the diversification of media, emerging technologies like AI, we can look at problems in unimagined ways and find more space for creativity to work its magic," Kimura adds.

"As the president of the Omni-Channel jury, I look forward to going on an adventure with my fellow jury members to explore creative works that are conceived and executed in exciting and hopefully unimagined ways," concludes Kimura. 

For more information, visit www.goldendrum.com. You can also follow the Golden Drum Awards on Facebook, LinkedIn, X or on Instagram. 

*Image courtesy of Facebook