"This partnership underscores our ongoing commitment to pioneering innovative and impactful marketing strategies across our diverse markets," says MTN Group. 

M&C Saatchi Abel and Group of Companies was selected following a process for its expertise in fostering growth and enhancing brand value for multinational corporations, according to MTN Group. Its proficiency in digital transformation and customer engagement strategies perfectly aligns with MTN Group's forward-looking vision.

"We look forward to commencing this new chapter with M&C Saatchi Abel and their Group of Companies," says Bernice Samuels, MTN Group marketing executive. "Their progressive perspective and achievements in the marketing domain are precisely what MTN requires to elevate our brand. We believe this partnership will not only redefine our brand presence but also enrich the experiences of our customers globally."

Jacques Burger, Group CEO of M&C Saatchi Abel and Group of Companies, shared its excitement about the alliance, saying, "It's a great honour to partner with MTN Group, a distinguished leader in the telecommunications arena. We are dedicated to applying our comprehensive industry insights and cutting-edge marketing strategies to support MTN's growth ambitions and boost customer satisfaction. We are eager to achieve remarkable milestones together in the industry."

"MTN Group would like to extend our deepest gratitude to TBWA for their service and significant contributions over the years. Their dedication and performance have been instrumental in shaping the MTN brand, and we wish them continued success in their future endeavours," concludes MTN Group. 

According to the group, this partnership marks a new phase for MTN Group, focussed on delivering unparalleled value to our customers and stakeholders.

For more information, visit www.mtn.co.za. You can also follow MTN Group on Facebook, X or Instagram.

*Image courtesy of Facebook