Coca-Cola launches its new My Size 330ml pack
Marketing 8482
Ask any South African and they will confirm a universal truth: Size does matter – especially when one Shay’irounds with the new Coca-Cola® My Size 330ml pack. Chilling can be thirsty work, but for brothers and sisters on the move, lugging large bottles around just isn’t an option.
With an ear always firmly to South African soil, Coca-Cola® has been hard at work creating a new and convenient My Size re-sealable 330ml PET bottle. Ideal for refreshment on-the-go, all it takes is an easy, single twist of the cap and one will be sipping on South Africa’s favourite soft-drink: Coca-Cola. The pack can be re-sealed and enjoyed again later with friends.
The My Size pack is available in Coca-Cola®, Fanta Orange®, Sprite® and Stoney® My Size 330ml bottles have been priced at an equally pocket-sized price R5 a bottle (recommended retail price).
Coca-Cola® South Africa will be kicking off the launch of the new addition to their family by hosting various Shay’iround, events across the country between August and October. These events allow fans not only the opportunity to experience on-the-go refreshment but also enjoy the Shay’iround moments with their friends when the music, a sick dance master and mjojo vibes visits their local town.
Crowds will have a chance to show off their dance moves to win cool prizes, including the opportunity to audition to be the face of the for the new My Size 330ml Billboard in their town and learn some new rad moves they can do with their My Size 330ml bottle.
The shay’iround moment originally involved friends walking from door to door gathering the crew to chill, or even summoning friends with a whistle. Nowadays they’re instigated using costly BBM, WhatsApp, Mxit and Facebook.
Always looking to delight, Coca-Cola® South Africa has created an iPad app that allows consumers to invite their friends to “Shay’iround Bazobona with the new My Size” – in the way that’s most natural to them, minus the airtime bills.
So once they’ve chosen their perfect spot to Shay’iround with the new My Size 330ml pocket-sized Coke they will be able to invite their friends to join them in the festivities.
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