Sadik will take up the position of Mediamark CEO with immediate effect. He has served as a Mediamark board member and has held numerous notable media positions including Group financial director at the SABC and Times Media Limited and managing director at New Africa Investments Limited (NAIL). Sadik, who is a qualified chartered accountant, has also completed an Advanced Management Programme at Insead in France. He brings with him extensive sales, business development and stakeholder management experience.
Kagiso Media Group CEO Mark Harris says, “Talib Sadik’s extensive resume speaks volumes. He has significant strategic, turnaround and corporate finance experience in knowledge-based, regulated, media and black empowerment companies.” Some of Sadik’s career highlights include co-leading an operational and financial turnaround at the SABC and participating in developing a strategy for a credible public broadcaster. He was a founding member of the National Film and Video Foundation and has served on a number of boards in a non-executive capacity.
Of his appointment Sadik says, “Having served on the Mediamark board I have a good understanding of the dynamic business that I’ll be leading. I look forward to working with the team at a time when the entire media landscape is going through transformative change.”
Andrew Manderstam, Mediamark's co-chairperson and representative in South Africa of the company's French partner Lagardère, has welcomed the appointment. "I have worked on various projects with Talib Sadik and am delighted we have been able to secure the services of such a distinguished leader of industry". Manderstam added that he will bring a new perspective at a time that the company is venturing into digital and television as well as consolidating its very successful radio sales operation.”
The chairmperson of Mediamark’s board, Werner Lindemann agrees, “We’re on a transformational journey at Mediamark. This includes creating a converged sales capability that can help customers leverage video and content marketing in combination with traditional platforms. On line video is the new black and I have confidence that Talib can lead the business through these exciting endeavours.”
For more information on Mediamark, visit
www.mediamark.co.za.