“Saving is a message as old as banking, finding a fresh way to communicate the benefits is challenging” says Jacque Matthee Base2 ECD. “Ours is an enviable space – rules in digital are less defined. Nothing is impossible when you can unpack ideas without the constraints of traditional length media spots.”

Hynes' appreciation of people and what makes them tick is artfully presented in a narrative of three very different stories. The common thread? Money saved, even in tiny amounts has the power to enable great change. The potential magic in each moment was obvious from the first moment in the briefing process. “Save for Change was one of those incredible jobs where we got to give our input from the very beginning”,
says Hynes.

Given only the line 'small change creates big notes' as a brief, Hynes' treatment included the three intertwined stories of Fred the talented busker, Lily the creative waitress and Mike and Simone, the travelling upwardly mobile couple. Instead of extolling the end goal of a financial plan, Hynes focuses instead on the journey of saving each penny and watching the savings grow over time.

The four characters are not depicted as having to make huge sacrifice while they save but rather illustrated convincingly as being strong and resolute in their aim to achieve their dream – enjoying the moment but working for the future.

Through a process of collaboration, a four minute music video was created. “Because of the freedom of more time we got the opportunity to explore the characters and give viewers the chance to really engage” said Hynes.

Jacque Matthee praised the whole team for their bravery in taking such a giant leap of faith and having the courage to show the benefits of compound interest in a fresh, poignant and authentic way. “The stories are not typical of the savings goals we’ve all seen before. The three stories were shot to be as different as the people in them and part of what Dani
loved was that we didn’t dictate to people what their dreams look like? It is so utterly personal. We are excited that thanks to the digital platform we got to create a charming short film with a powerful brand message,” he said.

Save for Change was shot by James Adey and edited by Jason Basson at OBPP.

Click here to view the advert.

For more information, visit the Egg Films website.