Mix 93.8FM announces new line-up
Media 92
Gauteng’s Mix 93.8 FM has announced its new line-up, effective from 1 March. The new look schedule will see programming more aligned with the station’s positioning, coupled with a refreshed and aggressively competitive strategy.
The station welcomes two more legends of radio to its roster. Cleone Cassidy joins the station between 12:00 and 15:00 weekdays with Mike Mills hosting the weekend breakfast between 6:00 and 9:00. Derek 'The Bandit' Richardson will broadcast his show from the UK every Saturday at 18:00.
Programme manager Neil Gundry says that the station is geared for growth in 2012. “I believe that we have one of Gauteng’s best radio line-ups with a music format that avoids tiresome rotation and overplay; Mix 93.8FM has a hit-maker philosophy where on-air talent enjoys the freedom to entertain our audience. We believe that this is where good radio should be positioned.”
Gundry adds that the new schedule also ups the ante on its weekend line-up substantially. Weekends are totally made over with Mills at breakfast, Hein Kaiser at brunch and Saskia V assuming the 12:00 to 15:00 slot and Richardson at 18:00 every Saturday. The weekday line-up sees Tony Blewitt host breakfast, while Roxy Blows remains in her brunch slot followed by Cleone Cassidy at midday and Keith Lindsay during drive time.
Speciality and special interest shows will be aired after 18:00 weekdays with specialist music slots over weekends.
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