In this show, four fathers pack their bags and take their toddler and go to the Daddy 247 complex for 30 days. Will they cope in this new world? These fathers are challenged to take care of their toddlers and become primary care givers, where they will have to deal with the trials and tribulations of nurturing a toddler for 30 days 24/7.

Our dads challenge stereotypes – they are on a journey to prove that fathers can take care of their children. They want to change the perception that dads are not only there to provide financially towards the upbringing of their children. They want to stop the “ATM dad’s syndrome” and drive the principles of a “21st century dad” and in the process stand a chance to win prices to the value of R120 000.
The dads and kids arrive for the first time at the daddy 24/7, here they are going to meet their agent and settle in their new home at the complex.

This is a journey that will give the dads an opportunity to learn, better and enjoy being parents as primary care givers
Daddy 24/7 dads are young and vibrant. They come from different background all over South Africa. These dads are aged 25 to 35 years and are first-time fathers. They all want to be fathers to their toddlers aged 3 to 5 years.

- Ayanda and Lwandile;
- Ndaedzo and Omphulusa;
- Bonga and Sinothando; and
- Rodney and Ashley.

The fathers live together with their toddlers at an isolated environment away from their natural homes where they are challenged for 30 days with child rearing tasks. The Daddy 247 complex is equipped with all the latest amenities needed to raise a child. The complex is child friendly and away from the hassle and bustle of city life.

The kids and dads are entertained with fun filled activities in and around the complex. Dads and kids enjoy a splash time in the pool and fun by the jungle gym. Our dads also take care of their physical well being at the gym nearby while the kids are schooled and had a wonderful time playing at Playz O’ Fun.

The show is hosted by the fabulous Nosiphiwo Matlabane, who is a qualified Occupational Therapist with an interest in Paediatric Therapy. The host serves as the agent in the show. She is the ‘no nonsense agent’ whose best interest is always of the child.

The agent’s role in the show is to give child friendly, yet entertaining tasks to dads. She also evaluates and provides relevant tips to assist the dads as they go about with completing the tasks. The agent makes sure order and sanity prevails in the complex.

The dads want to please her - they know that she is the symbol of knowledge and respect when it comes to parenting issues.

Catch this unique television experience every Tuesday at 18:30 from 20 November on SABC1.