The Aziwe Ke radio drama was launched by alcoholic beverage company brandhouse in its aim to raise awareness of the perils of drinking and driving.

Aziwe Ke aims to tap into consumers' ambitions by highlighting how a promising future can be stripped and dreams crushed in an instant, just by choosing to drink and drive.

"brandhouse is committed to promoting responsible use of alcohol. We hope this campaign will get the young people of South Africa to think again before drinking and driving," says Sibani Mngadi, external affairs manager at brandhouse.

The 13 week drama series is being aired on major SABC African language stations: ThobelaFM, LesediFM, UkhoziFM and Umhlobo Wenene FM as well as community stations such as Jozi FM.

Within two weeks of being on air, theAziwe Ke radio drama has encouraged people to visit the campaign website where they can pledge to either drink and not drive; or drive and not drink.

The drama follows the lives of university friends Tumelo, Chippa and Richard who regularly go out drinking over weekend and drive home while under the influence of alcohol. When caught by police, they bribe their way out of being arrested.

The highlife goes on until one night, they knock down an elderly community member while driving back from one of their drinking sprees. They try to hide their involvement in the incident, but the truth become too hard to conceal.

"It might as well be that people are able to avoid arrest and prosecution through bribes and corruption. But your behaviour will one day impact on your community and family, there will be no paying your way out of trouble. Tumelo, Chippa and Richard realise this the hard way after killing an old man in their community while driving drunk," says Mngadi.

Although Drive Dry speaks to all South Africans who have access to a car and who drink alcohol socially, it targets mainly 18 to 25-year-olds who can be more blasé about drinking and driving.

The five minute radio drama will be aired once a week for 13 weeks on Thursdays on Sunset Sensation on Jozi FM between 16:00 and 18:00; on Thursdays on the Ntshirogele on Thobela FM between 16:00 and 18:00; on Fridays on Rea Kubeletsa on Lesedi FM between 16:00 and 18:00; on Fridays on Woza Nabangani Bako on Ukhozi FM between 16:00 and 18:00; and on Fridays on Masigduke on Umhlobo Wenene FM between 16:00 and 18:00.

For more information visit the Drive Dry website and visit them on Facebook.