Tribeca will be working closely with JenniDezigns to help the company grow its business in South Africa. Carefully selected activities will be executed over the next six months to raise awareness of the brand including a personalised celebrity campaign that will help spread the word about this local, proudly South African design company.
JenniDezigns was created by mother and daughter duo, Jenny and Samantha Collen. Its girls range is made from authentic ShweShwe, often described as the denim of South Africa, and 100% cotton fabrics, all of which are sourced from South Africa and handmade by local seamstresses in the southern Cape area.
“We are excited to be working with Jenny and Samantha to launch their beautiful children’s range. We have two moms on the team who will be working on the account, making it easy for us to connect and relate to the brand. JenniDezigns is also a relatively new start-up and Tribeca has a great track record of supporting small businesses as part of its company ethos,” says Nicky James, co-owner of Tribeca PR.
Tribeca has worked with numerous fashion brands in the past, including the
Mercedes-Benz Fashion Week Cape Town and Johannesburg events, Footwear Trading,
Ipanema, Miss Black, and Brands Luv U (BLU).
Tribeca also
received an honourable mention in
The Holmes Report’s 2016 review of "Best Agencies to Work For" in May this year.
For more information, visit
www.tribecapr.co.za. Alternatively, connect with them on
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