“Through the introduction of this new logo and the addition of the Cadbury purple to the wrapper, we aim to reinforce the Cadbury endorsement of a quality product and to stay relevant to our consumers by changing with the times,” says Andrea Wright, Mondelez SA Category Lead for Chocolate. “We hope that consumers will love the change as much as we do and that they will continue to enjoy Lunch Bar’s combination of chunky peanuts, crisped rice, delicious wafer and chewy caramel, all smothered in a thick layer of Cadbury Milk Chocolate.”
Lunch Bar will be celebrating this bold new look with numerous activities over the coming months. With great prizes up for grabs, the celebrations will kick off with the Man Size Moments in-store promotion, where they will be selling Lunch Bar Man Size (62gm) at the regular bar (46gm) price of R7.99.
In addition to this, Lunch Bar will be hosting national radio competitions on
Metro FM and
5FM during March and April. By taking part and answering a series of mysterious man size questions, listeners will stand a chance of winning their share of R150 000 in cash prizes.
Lunch Bar will further entertain and reward its fans through an exciting Taxi Rank activation during April and May.
For more information, connect with them on
Facebook using the #Oviaas hashtag.