Why you should focus on CSI in the holiday season — in 200 words or less

2 Weeks ago Publicity

If shopping mall decorations are any indication, the giving season is upon us! This can be an exciting time full of festive spirit, but it is also an important time for brands. That said, you don't need to focus on the flashiest holiday campaigns — read on to find out why brands should rather focus on CSI this season.

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A beginner’s guide to becoming a citizen journalist

2 Weeks ago Media

If you are thinking of starting a career as a journalist but have a love for content creation, then becoming a citizen journalist might just be your calling! Here's an epic beginner's guide to kick-starting your profession as a citizen journalist — it's sure to get you breaking news in no time!

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The merriest holiday campaigns of 2023

2 Weeks ago Marketing

When the festive season rolls around, we get bombarded with commercials that talk about 'Santa's savings' or 'unwrapping the magic'. So, most end up feeling the same and like they are missing the point. Read on to find some of the brands that are absolutely sleighing it with their holiday marketing in 2023.

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Stop posting without AIDA [Infographic]

1 Week ago Social

If you are creating social media posts that aren't converting, you need to take a look at your current strategy. And if you aren't implementing the AIDA model, then this could be why your posts aren't doing as well as they should!

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Inclusive PR campaigns: the importance of diversity in 200 words or less

3 Days ago Publicity

In crafting a PR campaign, there are several components that must come together for its success. But one of the most important elements in this day and age is diversity and inclusion. It's crucial that the public sees themselves, their peers and their loved ones reflected in the campaigns they interact with. So, PR professionals should do their best to incorporate these elements.

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How to balance social media and your mental health [Infographic]

30 Oct 2023 Social

Social media can be our escape from reality, but it is also extremely addictive because there is an endless stream of content right at our fingertips. This is why it is important to do a mental health check every now and then and take a break from social media.

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Four tips on press release perfection [Infographic]

31 Oct 2023 Publicity

For any brand or business, no matter what you do, publicity is always a good idea. And the purpose of writing a press release is to get news about your brand or company into the media spaces. Anyone can write a press release, but not everyone can produce a quality press release that is sure to be published! 

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Sleuth your way to the truth: the art of fact-checking

5 Weeks ago Media

Information is basically everywhere. We love new information, and some people are crazy about sharing information. The problem is that not all information that finds its way to the Internet is true. Read on to find out everything you need to know about detecting lies and the art of fact-checking.

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Top marketing tips for engaging the next generation

5 Weeks ago Marketing

Marketing for any demographic can be a challenge. When a marketer is used to doing things a certain way for so long, it is easy for them to forget that the newer generations do not connect with traditional marketing tactics. Maybe you have tried marketing in a new way, but it is still not working. Here's what you need!

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Tips for posting your Black Friday campaigns [Infographic]

4 Weeks ago Social

Black Friday is approaching super fast. Everyone is anxiously waiting for their favourite brand to reveal its Black Friday specials. Before you hit post on your Black Friday campaign, have a look at our top tips for posting your campaign.

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Four things we can learn from celebrity PR moments in 2023

4 Weeks ago Publicity

The end of 2023 is getting closer by the second, and some people are ready to pop the champagne. We are looking back at the year and what a busy year it was — especially in the PR world. Join us in going through the four most educational moments of celebrity PR in 2023. 

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Five lesser-known marketing strategies to consider — in 200 words or less

4 Weeks ago Marketing

Marketers, we know that marketing is a fast-changing profession. It can be hard to keep up with the latest marketing trends and strategies; new ones emerge constantly. This is why we have some lesser-known marketing tactics for you to try … if you read on.

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Blogging for business: the benefits of corporate blogging

4 Weeks ago Media

As a corporate company, you may not think that blogging is something that your business would need. However, blogging can be an essential tool in building the success of your business. It helps you connect with your audience, drive growth and enhance your online presence. To find out all the benefits of corporate blogging, read on!

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How to create a social media ad — in 200 words or less

3 Weeks ago Social

Gone are the days of traditional advertising! Well, not really, but social media advertising is truly the way of the future. This is all thanks to the insane growth of social media platforms and the truly remarkable algorithm that automatically matches your ads to your searches and thoughts.

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Key skills needed to be a PR pro — in 200 words or less

3 Weeks ago Publicity

If you're just starting out in the field of PR or looking to break into the industry, there are a few key abilities that can push you from novice to master! To be able to do well in this profession, you'll need to have a combination of soft skills, creativity and an adaptable mindset. So let's check these skills out!

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Ethics in freelance journalism

3 Weeks ago Media

Ethics are not exactly stagnant entities that never move or change; in fact, ethics live in many shades of grey. They differ for every industry — not to mention they adapt over time. Read on to explore the concept of ethics within freelance journalism.

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Celebrating Movember on social media: the why and how [Infographic]

2 Weeks ago Social

We are nearing the end of Movember, which means everyone has had enough time to grow their Mo. If you haven't taken the time to celebrate this important month in men's health just yet, read on to find our guide to Movember social media celebrations. What are you waiting for?

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Top marketing tips for the festive season

3 Weeks ago Marketing

Can you feel it? The festive season is coming to town! And while everyone is looking forward to taking a much-needed break, marketers are in full work mode for the busiest time of the year! So, to make their lives a little more enchanting, we've put together some festive marketing tips to help them out!

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Building a social media community instead of a following — in 200 words or less

20 Oct 2023 Social

There is no shame in wanting those social media followers and getting excited every time you get a new follower notification. But there is a difference between a following and a community. Read on as we explain why building a community is better than gaining a following.

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Seven things writers can learn from Stephen King [Infographic]

25 Oct 2023 Media

One of the greatest writers of our time has got to be none other than Stephen King. His novels are incredible, memorable and absolutely thrilling! So, what better place for a writer to get inspiration than from the GOAT of literature himself?

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Where freelance videographers fit in to the media space

4 Oct 2023 Media

It's not that big of a leap to say that you have probably watched at least one video within the last 24 hours. Behind most of the video content we consume, there is a freelance videographer filming their heart out. Read on to find out where freelance videographers fit into the media world.

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Ethics in broadcast journalism

2 Days ago Media

Every time something happens in the world, people invite broadcast journalists into their homes through their favourite news stations to keep themselves in the loop. That is why broadcast journalists have a responsibility to focus on ethics. If you don't know what that entails, read on to find out.

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The dos and don’ts of content marketing

Yesterday Marketing

You've no doubt heard the saying that content is king. This is because quality content can have a huge impact on your marketing strategy. It's an excellent way to gain engagement from your target audience. However, there are a few things that can either make your content stand out from the crowd or fade into the abyss.

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Tips for posting on social media this festive season [Infographic]

18 Hours ago Social

December is officially here, and we all know what that means … It is time to spam all your social media followers with festive content. We fully support your holiday posting, but we would like to help you sleigh the game in 2023. Read on to find some of our top tips and tricks for social media posting this giving season.

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