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Liberty Promenade Mall Launches Mandela Day Campaign

Liberty Promenade Mall Launches Mandela Day Campaign

Marketing

Liberty Promenade Mall has launched an impactful community initiative in the lead up to Mandela Day 2025. Titled 'Heroes Among Us,' the mall is calling for nominations of everyday changemakers, local individuals who are actively improving lives through consistent, often unrecognised service.

SPAR Launches Campaign for Menstrual Hygiene Day

SPAR Launches Campaign for Menstrual Hygiene Day

Publicity

SPAR South Africa has launched a practical national campaign to help women have access to affordable hygiene products. SPAR says about seven million South African women are held captive by "period poverty" and face potential long-term consequences that begin with missing school and later lead to lost educational and employment opportunities. 

Dove Men+Care 'Champions of Care' Squad Takes Part in Clicks BroScape Fives Championship

Dove Men+Care 'Champions of Care' Squad Takes Part in Clicks BroScape Fives Championship

Marketing

Dove Men+Care has assembled a five-a-side team to take part in the Clicks BroScape Fives Championship. The team is captained by comedian Donovan Goliath and includes Primo Baloyi, DJ Naves, Zamani Mbatha, Arno Greeff and Sweet Guluva. 

The Impact of Short-Form Versus Long-Form Video Content in Influencer Marketing

The Impact of Short-Form Versus Long-Form Video Content in Influencer Marketing

Marketing

You're scrolling through TikTok, watching someone peel an orange to music, and suddenly an hour has passed. Or maybe you're deep into a 20-minute YouTube vlog where someone just remodelled their kitchen. This is the split screen of modern content: quick hits versus long masterpieces, says the team at Famesters. 

TGRC Announces 2024 Schools Recycling Challenge Winners

TGRC Announces 2024 Schools Recycling Challenge Winners

Publicity

The Glass Recycling Company (TGRC) has revealed the winners of its flagship environmental education initiative, the 2024 TGRC Annual Schools Recycling Competition. Schools across the country have turned waste glass into a symbol of sustainability, teamwork and environmental pride.

How Architecture Intersects With Brand Identity

How Architecture Intersects With Brand Identity

Marketing

While the earliest buildings were purely functional, architecture has evolved over the centuries to serve a much deeper purpose. Architecture has become a powerful branding tool, shaping how companies, institutions and cities are perceived. In fact, the built environment plays a pivotal role in storytelling, says Sasha Maharajh, Project Architect at BPAS Architects. 

SpiceJet Celebrates 20 Years of Flying With Safety Awareness Campaign

SpiceJet Celebrates 20 Years of Flying With Safety Awareness Campaign

Marketing

As part of its 20th anniversary celebrations, SpiceJet has unveiled a promotional safety awareness video, starring Malaika Arora. The airline has partnered with Amazon MX Player's Hip Hop India Season 2 to create an experience that fuses safety messaging with hip-hop flair.

Smart Brands Adopt an Always-On Audience Strategy

Smart Brands Adopt an Always-On Audience Strategy

Marketing

For years, digital advertising has followed the same pattern: run a campaign, target an audience, track performance, report on ROI, then rinse and repeat. So, what's wrong with that? Theo Visser, Head of Sales at Flow, and Rayhaan Williams, Head of Digital Marketing at eConnect, explain that it is a lost opportunity. 

How to Launch a Successful Podcast in South Africa [Infographic]

How to Launch a Successful Podcast in South Africa [Infographic]

Media

If you've been wanting to start a podcast, particularly if you are looking to start one in South Africa, you have come to the right place. media update's Saads Abrahams is breaking down how to launch a successful podcast in South Africa.

The Ultimate Creator Tech Stack to Build, Create and Monetise Your Brand

The Ultimate Creator Tech Stack to Build, Create and Monetise Your Brand

Marketing

From nano-influencers just starting out to full-time creators scaling their brand empires, one thing is clear: creativity has been democratised. Thanks to tech tools that level the playing field, today's creators don't need a film crew or a Fortune 500 budget; they just need the right apps and platforms in their arsenal, says Pieter Groenewald, COO of Nfinity Influencer. 

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