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FCB Joburg and HelloFCB+ bag <i>Gold</i> at <i>#Loeries2020</i>

FCB Joburg and HelloFCB+ bag Gold at #Loeries2020

Marketing

FCB Joburg and HelloFCB+ each bagged Gold Loeries at the 2020 Loeries Creative Week. The event was held between Monday, 16 November and Friday, 20 November.

 
FCB Joburg
HelloFCB+
Loerie Awards 2020
2020 Loerie Awards South Africa
marketing awards South Africa

CNN launches its new series <i>Connecting Africa</i>

CNN launches its new series Connecting Africa

Media

CNN International has announced that it has launched a new series called Connecting Africa, which will profile the people, projects and companies revolutionising African business. It will also highlight those who are bringing the continent together by championing trade and expansion, reflecting the Africa Continental Free Trade Agreement.

 
CNN
CNN series
New series on CNN
New series 2020
Connecting Africa 2020
Connecting Africa series

Powa partners with JOKO in new awareness campaign

Powa partners with JOKO in new awareness campaign

Publicity

POWA has partnered with Unilever's tea brand JOKO in a new campaign and is asking South Africans to add their voices to '#EndDomesticSilence'. Individuals can record voice notes to the president during the annual 16 Days of Activism for No Violence Against Women and Children and urge the government to prioritise three new Bills designed to tackle the country's status quo.

 
Joko
POWA awareness campaign
GBV
16 Days of Activism
Awareness campaigns SA 2020
#EndDomesticSilence
Domestic valence campaigns 2020

Starbucks launches its new campaign

Starbucks launches its new campaign

Marketing

Starbucks Southern Africa has announced that it has introduced its campaign, which comprises green cups that turn bright red when filled with a hot drink. The campaign's aim is to encourage consumers to share acts of kindness in celebration of World Kindness Day on Friday, 13 November. 

 
Starbucks campaign
Christmas campaigns 2020
South African Christmas campaigns 2020
Starbuck coffee
Starbucks Christmas products

Three ways that shy PR pros can find their voice

Three ways that shy PR pros can find their voice

Publicity

Being a shy PR pro means that your voice is often unheard in meetings and discussions. This leaves you in a position where it might be hard to grow in your profession and it can also lead to great ideas going amiss. This just cannot be!

 
Shy PR pros
how PR pro can find their voice
Interaction tips
Socialising tips
How to interact on a professional level
How shy PRs can interact with clients

Five AI trends to look out for in 2021

Five AI trends to look out for in 2021

Media

With artificial intelligence (AI) evolving at a rapid pace, it’s important to stay abreast of what’s happening in this tech-driven sphere. And with new developments constantly underway, it's a wonder what the year 2021 will bring. Here, the team at Focal Points reveals five AI trends to look out for in the new year.

 
AI trends 2021
trends in artificial intelligence
artificial intelligence trends
AI news

How to monetise your Internet radio station [Infographic]

How to monetise your Internet radio station [Infographic]

Media

Creating your own Internet radio station is one thing, but monetising it is an entirely different story ... Not only do you have to consider your advertising strategy, but you also need to make sure that your web and social media pages align with your brand’s voice and tone. Ready to begin?

 
How to monetise an internet radio station
internet radio station business plan
internet radio station
monetisation
infographic

Samsung named <i>South Africa’s 2020 Favourite Electronic Brand</i>

Samsung named South Africa’s 2020 Favourite Electronic Brand

Marketing

The Sunday Times Top Brands Awards has announced that Samsung has been named South Africa's Favourite Electronic Brand. The brand was additionally certified as the brand with the most growth over the last decade. The award winners were announced on Sunday, 8 November.

 
South Africa’s 2020 Favourite Electronic Brand
Samsung brand 2020
Top brands 2020
Sunday Times Top Brands Awards

Terena le Roux announces the launch of a new magazine

Terena le Roux announces the launch of a new magazine

Media

Media industry stalwart Terena le Roux has announced the launch of a new magazine. Set to be published in both Afrikaans and English, the magazine, titled Joernaal / Journal, is geared towards 40+ readership, a market le Roux says is under catered for given the buying power of this demographic. 

 
Terena le Roux
new magazine South Africa
Afrikaans magazine
English magazine
Joernaal magazine
Journal magazine
Media24

Brand / agency co-creation: Are two heads better than one?

Brand / agency co-creation: Are two heads better than one?

Marketing

There is a new type of consumer wooed by an unsurpassed customer experience (CX) that is changing the game for brands worldwide, says Yaw Dwomoh, CEO of Idea Hive. Dwomoh says that from personalised viewing choices to real-time feedback on trips, brands live in a world where 'instant' is no longer a novelty; seamless transition from tablet to smartphone to desktop is now expectation.

 
Brand partnerships
CX trends and predictions
Customer experience 2020
Customer expectations 2020
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