The new category is being introduced to the South African public via a TV ad running on the country’s major television stations from FCB Johannesburg and specialist production house, Hungry Films.
According Luise Peters, Wimpy marketing manager, the new category introduces customers to a burger ‘like nothing they’ve ever seen or experienced before’ and will assist Wimpy in attaining key marketing goals.
“The SLAM Burger launch in South Africa provides Wimpy with the opportunity to expand its conversation with the mainstream market as well as grow its burger credentials,” says Peters.
The ad was created by FCB Joburg’s team consisting of Executive Creative Director Jonathan Deeb, Associate Creative Director Kyra Antrobus and Copywriter Jessica Everson and shot by Hungry Films’ Ian Difford.
Post-production was handled by Nova, and Audio Militia composed the track Whoomp, There It Is off the original song from the rap duo, Tag Team.