It is important
then, that in a country like ours, we work together and start to flex our creative
muscles for a worthy cause.
One such organisation, that has been making change since 1953 and bringing
hope to visually impaired people, is the SA Guide-Dogs Association for the Blind,
and +27 Advertising are honoured to wrap their hearts and heads around the
cause.
“All over the world there are organizations springing up that are trying to
solve the world’s problems and they need the pro-bono services of an ad agency,
an accounting firm, social media manager, etc. It is so important as a country that
we assist such organisations where we can. Pay it forward, so to say,” says
Prenneven Govender, +27 Advertising’s Founding Partner & Managing Director.
As the agency’s first pro bono client, +27 Advertising have to date worked with
SA Guide-Dogs Association in designing a new logo, and are currently working on
a fresh new look for their website, some DM pieces and there are future plans for
new Above-the-Line creative and communications work.
“Owning a guide dog is a life-changing experience for someone with a visual
impairment” shares Govender. “And given the fact that the organisation receives
no government funding and relies on the support of businesses and the
community, we found it only fitting to give back to a team of individuals who
provide an invaluable service to the community.”
“A pro bono project is such a fulfilling project for any team,” imparts Adrian
Miller, executive creative director and founding partner of +27 Advertising. “I’ve
always seen a marked difference when a project and organization's cause means
something to the team. They feel like they are doing something valuable that will
change a life in some way. And this is not to say it is all fun and no work, as there has to be just as much an investment in the success of the creative output as any
billable client.”
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