Taking place during Loeries Creative Week, the MasterClasses are a series of interactive sessions and workshops designed to inspire and educate. Taking place on Thursday, 18 August at the Tsogo Sun Elangeni Hotel, each session is tailor-made to a specific area of creative communication.
Presenting MasterClasses are comedian and Loeries Creative Voice Donovan Goliath (Turning ideas into currency); Accenture (Design and Innovation); Google (YouTube as a creative tool) and well-known industry figure Mike Schalit for IAS (Creativity vs strategy).
Whether student, creative or marketer – there is something for everyone across the range of topics, and all participants will receive a Loeries MasterClass certificate.
In addition to the MasterClasses, the Mobile Marketing Association of South Africa (MMASA) will be hosting a Mobile Marketing Leadership Forum on Transforming Marketing through Mobile, on Thursday, 18 August and the Public Relations Institute of Southern Africa (PRISA) is hosting its annual conference during Loeries Creative Week Durban, on Wednesday, 17 and Thursday 18 August under the tagline, Advance, Rise, Grow.
Following on from the MasterClasses is the Loeries DStv Seminar of Creativity, which takes place on Friday, 19 August with a strong line up of global thought leaders.