The entry deadline for the 2009 Product of the Year Awards, the largest consumer survey in South Africa, has been extended to 31 July due to popular demand.

The Awards recognize products that offer real innovation and are open to FMCG manufacturers who have launched products that improve the lives of South African consumers.

By recognizing innovation, Product of the Year promotes a wide range of benefits, improving packaging, quality and ROI. It is the largest organisation in the world dedicated to recognising and rewarding innovation in the FMCG industry. While winning Product of the Year is prestigous, the Awards are also focussed on ensuring that the best innovations are highlighted to the consumer - thereby helping to deliver growth for brands that really do make a meaningful difference in consumers lives.

The winners will be announced in early 2009.

The South African Product of the Year Awards are in association with The Times, Nielsen; and The Creative Counsel Group.

For more information, visit www.productoftheyear.co.za or call 084 505 7295.