Nu Metro is the first cinema group to premier the revolutionary 4DX cinema format in Africa. This new cinema at Menlyn Park marks the fourth 4DX cinema for South Africa – following the success of 4DX at Nu Metro V&A Waterfront (Cape Town), The Pavilion (Durban), and Hyde Park (Johannesburg).
4DX pushes the limits of cinema to its ultimate pinnacle. The 3D visuals on-screen, along with Dolby 7.1 surround sound, are enhanced with effects targeted to submerge the viewer in a fully immersive, multi-sensory experience – including wind, water, scents, moving seats, lightning effects, and more.
“We are very excited to introduce Pretoria to the phenomenon that is 4DX. Cape Town, Durban, and Johannesburg have been truly enjoying and supporting this exclusive cinema experience en masse - which takes moviegoers to the next level with a mind-blowing cinema outing at the movies,” explains Nitesh Matai, Nu Metro Cinemas' managing executive.
“4DX delivers a fully immersive experience like nothing seen, heard, felt or even smelt before. The new 4DX cinemas involve all five senses for consumers to enjoy an entertainment destination without comparison. Most of the world’s leading filmmakers and the major film studios now work in conjunction with 4DX to convert movies to this format, in sync with the film’s action and general ambience. Nu Metro is the first to show South Africans all the latest blockbusters in this revolutionary new format. Pretoria, get ready to take your movie experiences to new levels of adrenalin-fuelled fun,” says Matai.
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