The campaign is aimed at showcasing the country’s competitive strengths with the aim of inspiring the nation towards national pride and patriotism. This is a key enabler in building a spirit of active citizenship amongst South Africans.
Brand South Africa’s general manager: marketing, Sithembile Ntombela, says, “South Africa has so much to offer the world. We continue to set trends and thrive in spite of developmental challenges. Our country is so much more than just headlines and Brand South Africa wants to tell this story, highlight this narrative and inspire citizens to get involved in building our Nation Brand.”
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