Cadbury launches new campaign

7 Mar 2017 11:30Marketing 1489

Cadbury Dairy Milk’s new TV commercial has revealed evidence of life on Mars – and that the planet’s inhabitants just can’t get enough of Cadbury Dairy Milk chocolate. The TVC, which was first flighted on South African television on Monday, 6 March, shares the Joy that a group of lovable Martians experience at their first taste of Cadbury Dairy Milk.

“One of Cadbury Dairy Milk’s key brand tenets is ‘Joy’, forming the DNA of its TV commercials over the last few years. From the global success of the drum-playing Gorilla to the celebrated dancing 'Monks', to the heartwarming ‘Triplets’, it’s no surprise to see Cadbury Dairy Milk spreading Joy, but this is the first time that Joy has gone inter-planetary,” says Grant van Niekerk, Mondelez SA category lead for Chocolate. “The ‘Martians’ commercial is entertaining, light-hearted, and uplifting and we’re sure the endearing little Martians are going to creep into the hearts of South Africans.”

Fans will see the Martians popping up in unexpected places over the next few months as the brand rolls out its integrated campaign. Now that they’ve discovered the Joy of Cadbury Dairy Milk, what is their favourite variant? What will they do when they exhaust their stash on Mars? Should we expect a sweet invasion of Earth?”

Cadbury Dairy Milk slabs are available in a variety of flavours and formats for all occasions.

You can view the TVC here.

For more information, visit www.cadbury.co.za. Alternatively, connect with them on Facebook.

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