This partnership is in line with Brand South Africa’s objective of promoting programmes that enhance the nation brand and equip South Africans to brand themselves as patriotic citizens. The conference will see a variety of South African brands market themselves to the youth between the ages of eight and 23 years.
According to the Sunday Times Generation Next, the youth account for an average of more than R120-billion of South Africa's yearly expenditure, making this demographic significance to local businesses and marketers.
Play Your Part, as a nationwide programme, was created to inspire, empower, and celebrate active citizenship in South Africa. It aligns itself to the youth conference to emphasise these objectives as well as teach young people about brand purchases, the many opportunities that South Africa has to offer and encourages support to local brands.
Join Play Your Part and the Sunday Times Generation Next on Thursday, 11 May at the Pavilion in Sandton for opportunities to interact and share views with advertising, marketing, and branding professionals on local and imported brands and witness successful brands voted for by the youth.
For more information, visit www.brandsouthafrica.com. Alternatively, connect with them on Facebook or on Twitter.