The new design has a premium look and feel, with 10 interactive ways of conveying messages with P.S., such as 'Thanks', 'Besties', '#winning', 'I’m Sorry', 'YOU’RE AWESOME', 'BIG hugs', 'be my bae', 'HAPPY BDAY', and '#JustBeStrong'.
Cadbury P.S. encourages consumers to interact more with each other by introducing a QR code function that unlocks shareable video content that brings the messages on the bars to life.
All consumers have to do is buy any new-look Cadbury P.S. bar, download a free QR reader onto their smartphone from an App or Play store, scan the QR code on the packaging, and watch how each bar reveals the unique video content to share on Facebook or Twitter.
Additionally, consumers can save the video received and share it over WhatsApp directly with their friends and family (dependent on the phone model).
Consumers will receive different video content to share each time they buy and scan the QR code on the Cadbury P.S. bar, allowing them to be connected with friends and family through emotive messages.
“We are truly excited about the launch of the new-look Cadbury P.S. and how innovation, technology, and design of the packaging has come together to create a new sharing experience for consumers to say more,” says Grant van Niekerk, Mondelez South Africa category lead for chocolate. “This new element is fun, interactive, and also adds value to our consumers as they can share meaningful content with one another in a matter of minutes.”
The new-look Cadbury P.S. bar, are available nationwide in the Caramilk and other chocolate variants.
Just in time for Mother’s Day, Cadbury P.S. will also be encouraging consumers to #SayItWithPS for a chance to win a make-over experience for themselves and their mother-figure to the value of R10 000. To enter, describe your mother or motherly figure in five words on Cadbury P.S. Facebook and Twitter pages using #SayItWithPS.
For more information, connect with Cadbury P.S on Facebook or on Twitter.