Three calls-to-action for street pole ads and why they work

Here are three of the best call-to-action street pole ads and why they work so well:

1. Website

A simple and easy to remember website can facilitate an excellent call-to-action response. In particular, this is a highly measurable action, allowing you to track response through hits to your business’s site.

Recently released South African feature film, Beyond The River, ran a hugely successful outdoor campaign on ADreach SPAs with their website listed at the bottom of the campaign poster. This allowed for increased traffic to the Beyond the River site, as well as driving show bookings also listed on the web portal.

Further, during the recent Knysna fire disaster, the BackaBuddy team asked for support and financial donations through driving donors to their site via ADreach digital street pole ads – the response was overwhelming, and the organisation believes that this advertising contributed enormously to the more than R300 000 raised in one day.

2. SMS

Despite the proliferation of instant messaging platforms such a Whatsapp, SMS still works. In fact, a simple SMS is one of the most effective ways to drive interaction on your outdoor campaign.

A recent SMS call-to-action from an Animal Allies sterilisation drive on ADreach SPAs, aiming to create awareness and raise money, was met with huge success. With SMSs coming in daily, it brought Animal Allies not only enough funds to conduct numerous sterilisations but also gave the organisation much-needed exposure.

3. Social media

Social media hashtags remain one of the most popular, and successful, call-to-actions for outdoor advertising. Sharp, memorable, and simple hashtags can create trends, drive the conversation, and dramatically increase brand exposure.

In fact, the world seems to revolve around hashtags, and if done correctly, they can reach beyond outdoor platforms onto various social media channels, exponentially growing your business’s following and 'talkability'.

In our fast-paced and increasingly demanding world, outdoor advertising can offer you a unique and direct contact with potential clients and customers. Our digital platforms, in particular, allow brands to communicate as the need arrives – last minute sales, emergency response, and quick calls to action are just a few of these benefits.

Simple, strategic, outdoor advertising, underpinned by one of these three calls-to-actions, can produce cost effective, high-exposure campaigns that remain strong in the minds of your potential customers.

For more information, visit www.adreach.co.za. Alternatively, connect with them on Facebook or on Twitter.