Shot in a documentary style, the new TVC tells the story of an Icelandic boy who starts displaying characteristics that aim to seem familiar to South Africans.
Teaming up with director Alan Irvin from They Shoot Films, and Icelandic production house, Truenorth, Joe Public United created a commercial filmed in Iceland with an Icelandic and a South African cast.
In the TVC, the viewer meets Björgvin Rafnkelsson and his family from the village of Vík í Mýrdal in Iceland. His family tells the documentary crew how Björgvin, over the last few years, has started displaying strange behaviour that they don’t understand.
As the commercial unravels, viewers see different examples of the Icelandic boy’s unusual characteristics until, one day, a South African brings them a special package from Chicken Licken.
"It’s always an exciting challenge to think of the next execution for our client, Chicken Licken. This time, we really wanted to do something unexpected for an unexpected product – Double Chick’n BoerieTM Burger. Key to what we wanted to portray is the fact that South Africans, no matter where we are in the world, can recognise one another and have a common connection," concludes Xolisa Dyeshana, chief creative officer, Joe Public United.
You can watch the TVC here.
For more information, visit www.joepublic.co.za. Alternatively, connect with them on Facebook, Twitter or on Instagram.