According to Golf Ads™, The golf environment is ideal for advertising jewellery as it allows the brand to reach and engage the right target audience.
Research shows that consumers who frequent the golf course and the golf club are predominantly male with an 80/20 male to female split, with 39% of golfers being under the age of 35 and a further 37% between the ages of 36 and 50. Thirty-seven percent earn in excess of R50 000 per month, and more than a third earning over R100 000 a month.
Within the Golf Ads™ campaign, PANDORA aims to focus on men as a pillar of the campaign due to research that shows that, globally, over 50% of the purchases are done by men.
"PANDORA Jewellery is an aspirational brand. The wives of golfers appreciate the careful selection and thought process that goes into buying the gift, particularly as golfers tend to spend much of their time on the golf course," says Peter KohlÖffel of Golf Ads™.
The PANDORA Universe of Jewellery includes a wide range of bracelets, over 700 charms, earrings, rings, necklaces, and pendants. The jewellery is made from quality materials and offers hand-finished and contemporary jewellery.
The creative showcases the brand’s charm bracelet and is visible on numerous traditional clocks across a number of golf courses throughout South Africa. The traditional clocks are positioned in key areas of the golf course, aiming to ensure maximum visibility and impact.
For more information, contact pk@provantage.co.za or visit www.provantage.co.za. Alternatively, connect with them on Twitter.