ClickMaven, an award-winning digital marketing agency established in 2007, has been integrated into Jellyfish with 14 new staff members set to continue the work from their Milpark offices.
"This is really a perfect fit," says Tim Lombard, South African managing director. "We felt there were a few pieces missing from the Jellyfish puzzle and this integration has made us complete. Culturally, our organisations are very much aligned."
"Both are research-based and focus on constantly upskilling staff members. This has allowed us to remain at the forefront of new technologies, developing cutting-edge marketing campaigns, which we are excited to be bringing to Johannesburg," he adds.
"The combination of ClickMaven's lead generation expertise combined with Jellyfish's full-service offering and Google partnerships (Google Analytics 360 and DoubleClick reseller status) makes for a very compelling offering," says Ferdie Bester, founder of ClickMaven.
Jellyfish has a network of offices in South Africa, the United Kingdom, Europe, and America. The company has aimed to retain a boutique agency feel premised on accountability, flexibility, autonomy, and accessibility.
By researching effective marketing tools and devising strategies suited to individual clients, Jellyfish has expanded its network, aiming to deliver scale and reach for global brands.
The digital offerings of Jellyfish include analytics, brand analysis, and re-structuring; targeted digital marketing across all platforms; conversion optimisation; as well as website development and management, among others.
Lombard says, "When compared globally, South Africa is still some way behind, but catching up at a rapid rate. We see our clients now spending significantly more in this space than they did a year or two ago, and new clients are entering this space with a sense of optimism and more regularity. It has taken some time, but 2018 could see us reach a tipping point."
"We have ambitious plans to acquire new office space, which reflects our culture and offers our clients a really impactful experience," adds Lombard. "Our training proposition requires significant infrastructure, access, parking and state-of-the-art facilities, all of which we are building into our new office plans."
"We’re going big. We’re set on emulating the success that our UK and United States agencies have already shown by winning Performance Agency of the Year in 2017 for its respective regions. And the ClickMaven deal is an indication of our ambition in the South African market."
For more information, visit www.jellyfish.co.za. Alternatively, connect with them on Facebook or on Twitter.