Kantar Consulting launched as founding brands merged

Each of the four founder brands is a leader in its respective field: Kantar Added Value in cultural understanding, brand purpose, and positioning; Kantar Futures in consumer foresight and trends; Kantar Retail as retail, sales e-commerce, and shopper specialists; and Kantar Vermeer as brand, organisational professionals, and leaders in marketing ROI.

Launching with over 1 000 analysts, thought leaders, software developers, and professional consultants, Kantar Consulting’s assets include PoweRanking, RetaiI IQ, RichMix, XTEL, VR Infinity, GrowthFinder, Global Monitor, and the ‘Marketing, Insights and Purpose 2020’ series. Its client base includes major internationals like Unilever, Pepsi, Tata, Bayer, Amazon, Walmart, and regional clients such as JBS, Pladis, Alibaba, and RBS.

The South African arm of Kantar Consulting is led by managing director, Lynne Gordon, and is based in Gauteng.

For more information. visit consulting.kantar.com. You can also follow Kantar on Facebook or on Twitter.