Moroke's experience will aim to provide Kantar TNS' clients and employees with a partner who understands the important role consumer insight plays in building strong brands and how to develop appropriate strategies to leverage those insights.
Moroke began his career at BAT and later moved to Added Value, where he cultivated his passion for insights. He has since held leadership roles in strategic planning and business at Lowe Bull, and led the teams at YellowWood and TBWA Hunt Lascaris. He later founded Co-Currency, the marketing insight and strategy consultancy.
Moroke is chairperson of the jury for the APEX Awards and regularly serves on the judging panels of other industry awards, including the Loeries and Bookmarks. He has chaired the Brand Council South Africa (BCSA) and is a previous vice-chairperson of the Association for Communication and Advertising (ACA).
"An illustrious career indeed, but one which has not changed the man himself, who is characterised by his humanity, creativity, values, and humility – a perfect Kantar person," says Karin Du Chenne, CEO insights at Kantar South Africa. "I have known Ivan for many years, and I am delighted that he will be part of our team. I know he is going to take Kantar TNS from strength to strength and partner with our clients to drive brand growth and customer centricity."
For more information, visit www.tnsglobal.com.