This aims to accommodate up-and-coming creatives and was announced by current Creative Circle chairperson and chief creative officer at Joe Public, Xolisa Dyeshana, who says the new membership was part of the organisation’s renewed focus on talent development within the South African creativity economy.
"The world is changing, and so is our industry," says Dyeshana. "Creative Circle is the body that represents the South African creative advertising community. We saw a need, within this community, to allow for the growing ‘gig economy’."
Dyeshana says that the Creative Circle also has a duty to represent and support up-and-coming agencies to help grow the industry.
He adds, "It’s imperative [that] we stay ahead of what is happening and be relevant in all creative spaces, and this is certainly another move in the right direction."
Membership as a freelancer is R1 200 per year or R110 per month. For small agencies between two and five people, it is R4 000 per year or R300 per month. The full membership fee structure can be found
here.
Creative Circle members are also eligible for
benefits.
Dyeshana concludes, "We have also decided to create a freelancer seat on our Exco, as well as one for start-ups, with the view of growing this to more seats if it becomes necessary."
For more information, visit
www.creative.loeries.com.
media update recently interviewed Xolisa Dyeshana, chairperson of Creative Circle, about why transformation in advertising has been slower than hoped. Read more in our article: Why transformation is key to advertising industry success.