The social bundles are dedicated data bundles tailored for platforms WhatsApp, Facebook, YouTube and Twitter.
According to MTN, customers can use the social bundle data allocation without impacting their regular in-bundle data.
The bundles on offer cover daily, weekly and monthly expiry rates, which aims to allow customers to choose bundles best suited for their specific usage needs and their budgets.
"There’s been a marked increase in the consumption of social media and data services, so these social bundles are designed to meet those changing customer needs," says Jacqui O’Sullivan, executive for corporate affairs at MTN South Africa.
"By offering a variety of expiry periods, we put the control in the hands of our customers so they can choose to buy just for the day, or to stay connected for a week or a month," adds O’Sullivan.
For one Rand per day, users can socialise with their contacts via WhatsApp, while more medium and heavy users can opt for social bundles that retail at five Rand and R10.
In an aim to give the customer more control over their usage, the social bundles will send notifications confirming bundle purchase, expiry and depletion notifications.
The social bundles are available on the MyMTN app or via USSD.
O'Sullivan adds, "MTN has the best network in the country. Multiple top class industry surveys have confirmed this fact, and we want to make sure we are offering MTN’s customers the very best products to use on our network."
"We’re pleased to roll out these well priced and accessible social bundles, and look forward to bringing our customers even more value as we continue to evolve our product portfolio," concludes O’Sullivan.
For more information, visit www.mtn.co.za. You can also follow MTN on Facebook or on Twitter.