NESCAFÉ Gold announces its new brand and product approach

"We’re excited to introduce our finer, fuller and golder product and brand into the South African market," says Nicole Roos, business executive officer for coffee and beverages at Nestlé South Africa.

"This bold move affirms our commitment to consumers. They remain the core of all our business and product decisions. Understanding their needs from both an emotive and functional perspective is critical to us," Roos adds. 

According to NESCAFÉ, the brand’s packaging will have a new modernised and sophisticated look with a new brushed champagne gold lid and sleek shape.

"NESCAFÉ Gold will continue to be an expert blend of the finest beans, golden roasted to deliver its signature smooth taste and aroma – all in all, a superior quality to enrich any coffee experience," says Roos.

For more information, visit www.nescafe.com. You can also follow NESCAFÉ on Facebook or on Twitter.