South Africa will be the first to roll out the global franchise. Ads2Trade will allow media buyers to create an audience optimised advertising campaign for clients.

Media owners will also be able to market and sell their outdoor advertising inventory in a central, online location.

The solutions-based media aggregator aims to equalise the OOH advertising playing field by making trading efficient and cost-effective for both corporates and ad agencies, while simultaneously enabling small businesses to buy OOH space easily and on an equal footing.

"Think of it as ‘the AirBnB’ solution for OOH advertising," says Daniel Voros, CEO, Ads2Trade. "On this trading platform, media buyers can all book directly or via their agencies by simply searching, selecting and booking ad-space, transparently and accurately." 

"A huge distinction to others who have tried to walk this path is that media inventory will be available to book in real time," adds Voros. 

In addition, Ads2Trade also provides back-end campaign management tools – from contract finalisation to proof of flighting – while professionals are available online or by phone to assist and advise advertisers throughout the entire process.

Using an advanced filter selection process that is integrated into Google maps, clients can zoom in and search for their ideal media space. According to Ads2Trade, media buyers will be able to select a combination of OOH media that includes anything from large format billboards to in-store retail digital ads.

"Our trading platform allows media owners to more efficiently market their stock, improve occupancy, boost rental revenue, attract new clients and reduce operating costs by plugging businesses – large and small – right into the Ads2trade online marketplace," says Voros.

Ads2Trade also provides a full-service management process, from planning and booking to professional photography, design, printing and drone services. Proof of flighting reports can be tracked and shared directly from the platform.

"Ads2trade will have a massive local and global impact in much the same way as the Uber and Airbnb online technology has revolutionised the taxi and accommodation industry worldwide. With the reduction of turn-around times, costs and ease of reporting, deals will be closed much faster than before," adds Voros.

For more information, visit www.ads2trade.com. You can also follow Ads2Trade on Facebook.