CEO Monalisa Sibongile Zwambila, says, "In the age of customer experience, Riverbed is fervent about developing creativity that people want to spend time with, and so, we’re always thinking about how we can build emotional attachments between the brands we represent and their consumers."
"Even through our brand assets, such as our website refresh, we’re aspiring to build a brand and agency that our customers will want to spend time with, too,” adds Zwambila.
According to the creative team behind the redesign, the predominantly black and white colour palette is timeless, but through the application of colour, can be expressed differently to suit specific needs, keeping it current.
Zwambila says, "Our team is aligned with our new ambition to become a leading independent agency, and we felt that while Riverbed had evolved, our brand hadn’t. We wanted a strong, attractive brand statement that supported this ambition."
Catherine Blomkamp developed the new CI, while Muguette Crozier created the website internally.
Riverbed is a through-the-line creative agency. It is a black, female-owned company that has, throughout its 10+ years, aimed to navigate and adapt to industry changes to remain relevant and competitive.
For more information, visit www.theriverbedagency.co.za. You can also follow Riverbed on Facebook or on Twitter.