Ezelna Jones, group marketing executive at BK® SA, says, "The campaign was launched with the intention of capturing the imagination of its young guests through an interactive platform and educating them about the planet’s animals in an engaging way. Alongside bizAR, we were able to bring 25 endangered species to life using augmented reality."
The collectibles range from the Blue Whale Shark, the Giant Panda, the Emperor Penguin and the Black Rhino.
Anthony Eva from bizAR Reality adds, "Technology, and more specifically, augmented reality, is a great way to introduce inquisitive minds to a new way of learning. The BK® Gone Wild App gives kids a platform to interact with animals in 3D environments, as well as learn fun facts and play educational games."
Jones says that as part of its longer-term strategy, BK® SA is focused on developing the children's platform, which includes introducing exciting educational toys and a variety of wholesome meals and snacks to the menu.
"We take great pride in serving our guests with good food, fast. Our beef and chicken products contain no GMOs, preservatives or any other nasty ingredients, and our strategy to expand the kid’s menu will be no different. We look forward to introducing more variety that our young guests will love," adds Jones.
Individuals will receive a pack of three collectible cards with each King JR™ meal purchase.
For more information, visit www.burgerking.co.za. You can also follow BK® SA on Facebook, Twitter or on Instagram.