Micro-moments are those times when people want to know something and instantly reach for a device to search for that information.
In those moments, businesses have a great opportunity to reach an audience that is
actively looking for something. Rather than simply putting out adverts to consumers who are not interested, targeting micro-moments allows you to connect with an audience that actually wants to interact.
However, before you can tailor your marketing strategy — you’ll need to identify the micro-moments where you can reach your potential customers.
Our infographic will help you identify the four most common micro-moments:
How do you think brands can put their best foot forward when reaching out to consumers during these micro-moments? Share your thoughts with us in the comments section below.
Want some more in-depth information on how brands should be approaching these moments? Find out more in our article, What on earth is micro-moment marketing?