The contract to install the Adlites was retained in September 2018. With an estimated population of 463 800, Windhoek is Namibia’s administrative, commercial and industrial center.
Located at various intersections in the city, these double-sided directional signs aim to be ideal for small businesses, fast foods, banks, retailers, fuel stations and car dealerships. The installations also aim to ensure that advertisers’ messages are always visible.
The new solar-powered Adlites are environmentally friendly as they do not use electricity. The Adlites use solar energy panels that are affixed to the top of the structure. The solar system is designed for extreme weather and environmental conditions, delivering 1 000 lumens, nine hours illumination and three days worth of battery stand-by.
"Directional signage has proven to be effective for both motorists and pedestrians in locating facilities and local businesses," says Tamara van Eeckhoven, chief operating officer of Primedia Outdoor Rest-of-Africa.
"Our commitment to installing these solar-powered panels provide cost-effective media platforms for brands to deliver proximity messaging while at the same time offering extended branding opportunities 24-hours a day," van Eeckhoven adds.
Primedia Outdoor’s Adlites holding in Namibia speaks to its commitment to delivering strategic and effective product locations in order to reach audiences at the right time and place in key markets.
According to Primedia Outdoor, with a combined total of over 5 000 directional Adlites, it is able to deliver a cost-effective and action-based media solution in South Africa, Lesotho, Zambia and now Namibia.
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