Metrics can be used to tell you how many people are reading your content, how many are engaging and exactly what they are doing with it. They can also give you an idea of what type of content is relevant to your audience and what is not.
If you’re wondering
which metrics you should be measuring to get the best out of your website and your content, check out our nifty infographic for the answers:
What other metrics do think businesses need to measure? Let us know in the comments section below.