During this event, the talking points promoted social marketing for good, what it means and how corporates and society can come together to effect change. Additionally, it focussed on making social causes more meaningful impactful.
The attendees on the panel included:
- Owen Manda, director of public affairs at Ipsos South Africa
- Themba Rumbu, online social activist
- Tshidi Modikoane Mbele, CEO of Kwambele
Mbele opened up the discussion with her presentation on how the spirit of coming together as a nation is evident when it comes to sporting events, but that same spirit lacks much conviction when it comes to social impact.
Manda gave insights into how corporates should meaningfully invest in social programmes, rather than just making it a box-ticking exercise for governance. Rumbu concluded with a talk on the importance of driving socially-fuelled conversations online, with the purpose of drawing insight on how to effect change on the ground.
The CEO concluded the event, saying, "It"s clear that the time is now. The climate is right for us to create massive change within our companies, communities and the country at large.’"
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