Allianz named the top insurer in Interbrand Best Global Brands 2019 Rankings

The report examines the world's most successful brands through the lens of iconic moves, focusing on the end of a traditional approach to brand positioning and industry leaders' navigation of the rapid ongoing change among consumers and competitive landscapes.

"We are proud to become the number one insurance brand — a sign of our strategy and transformation in action," says Serge Raffard, group strategy, marketing and distribution officer of Allianz SE.

"The headline of our strategy is 'Simplicity Wins'. Our increased brand value reflects a more relevant, consistent, global brand — transforming to fewer, intuitive products and services and rebalancing the business to high demand and profitability areas," adds Raffard.
 
"This is just the start. We continue to strive to outperform not only the industry but top global brands in enabling our customers to move on and up. This is a key element to create the pull for our products and services. At the same time, we need the highest net promoter score to ensure our customers get the best experience," he says.

Allianz has been participating in the ranking from 2007. The global brand value ranking by Interbrand is based on the following:

• an analysis of the financial performance of the company's branded products or services
• the role of the brand in customers' purchase decision
• the brand's competitive strength

"From entering the top 100 tables in 2007 to becoming the number one insurance brand globally in 2019 at rank 43, it's exciting to reach our first milestone," says Christian Deuringer, head of global brand management at Allianz SE.

"But there's more to come. We will keep building our brand, leveraging unique insights and working together with our customers to provide an even better experience — while investing in sustainable, innovative partnerships like Formula E to increase our presence and relevance in customers' lives," concludes Deuringer. 

For more information, visit www.allianz.com. You can also follow Allainz on Facebook, Twitter or on Instagram. 

*Image courtesy of Allianz