The portrait transparent LED screen, which measures 6.5m x 13m, is located against the lift shaft overlooking the promotional court at Fourways Mall. The mall sees approximately 1.2 million shoppers a month.
Fourways Mall is situated in the heart of the northern suburbs of Johannesburg and is South Africa's largest regional shopping centre. Primedia Outdoor sees the addition of the LED display as an affirmation of its leadership in providing digital out-of-home assets and advertising solutions.
This LED is fully equipped with Primedia Outdoor's capabilities, ensuring that the shoppers experience contextual and real-time messaging during their shopping duration at the mall.
The LED provides the option of live sports scores and live streaming of events. Contextual weather advertising is also available to advertisers to ensure that the shopper is prepared for the changing environmental elements outside the mall.
Brands can utilise Primedia Outdoor's social wall product, and consumers are able to share their individual experiences with brands to shoppers on all DOOH platforms that Primedia Outdoor offers.
"DOOH in the mall environment is a powerful advertising channel to effectively communicate and reinforce a brand in the minds of shoppers at the point of purchase and fuel impulse purchases," says Jorja Wilkins, marketing services executive at Primedia Outdoor.
"We are extremely excited to launch our new highly impactful and incredibly beautiful transparent LED screen, which offers advertisers a key podium in a key location," concludes Wilkins.
For more information, visit
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