AI chatbots have been around for a while, says Shane Barker, co-founder of digital marketing agency Attrock. Barker says that many companies rely on artificial intelligence to support their sales and customer service teams and that using chatbots allow these companies to save a significant amount of money.
Despite the benefits, some businesses are still skeptical about this technology. One of the reasons is that not many people are aware of the multi-fold benefits that it brings. If you are one of them, it's time to shake off the doubts and open yourself up to new possibilities.
Here are the benefits of using AI chatbots:
1. You can be available 24/7
Isn't it annoying when you have to wait to get a response to your questions? No one likes to be kept waiting, but let's look at it from the perspective of running a business. You may not always have enough manpower to immediately address customer questions and complaints.
You could be short-staffed or maybe your business hours are over. Whatever the reason, it can cause a delay in responding to your customers. AI-powered chatbots solve this problem for business owners because they can provide an instant
response to customers, whenever they need it. So even if you receive a query in the middle of the night, you can be readily available.
2. You can identify leads
When customers visit your website, you can engage with them through an AI-powered chatbot. Once you know what they are looking for, you can send them relevant products, services and offers. Not only can a chatbot help you identify new leads, but it also helps you to guide them through your sales funnel.
3. You can collect customer data
Typically, chatbots ask users questions to figure out their needs and preferences. That's a great way to collect customer data without being annoying. It's interactive, so the whole process is engaging for your customers as well.
By analysing this data, you can gain valuable insights into customer behavior. Additionally, you can also run A/B tests to figure out what works best for your target audience.
4. You can assist multiple customers
Your employees may be great
at multitasking, but handling multiple tasks can take a toll on them. If they try to do too many things at once, they may end up making some errors.
That's not a good scenario for any business. With AI chatbots, you don't have to worry about it. They are designed in such a way that they can handle multiple customers at the same time.
They can have hundreds of conversations simultaneously. For businesses that handle a large volume of customer queries, this is a key advantage. You can read up more on the best AI chatbots here.
For more information, visit www.attrock.com
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