The NewGen programme will also include other events at congress, where the chosen delegates can meet organisation board members, representatives of the worldwide out-of-home industry and take part in training and networking opportunities.

The opportunity has been given to members, national associations and sponsors. The entry costs are discounted to €475, a reduction of 50% from members' congress rates.

NewGen delegates are limited to one per company or, in the case of multinationals, one per territory. Delegates will be required to fill out a short application form on entry and each successful applicant will have a profile written and printed within the programme.

Organisation board member Brendon Cook, CEO of Australia's oOh! Media — one of the drivers of the NewGen initiative — says, "Congress has become the biggest event for the worldwide out-of-home industry and it's vital that we involve younger people fully in this too."

"We already have the Rising Star Award for younger executives and NewGen will be an invaluable experience for the successful applicants and an infusion of fresh energy for the congress as a whole," concludes Cook. 

Individuals can apply for the event here

For more information, visit www.worldooh.org or contact richard@worldooh.org.