Macsteel appoints Demographica as its B2B agency

Macsteel is Africa's leading steel supplier with a history spanning over 115 years. Carla De Quintal, acting group marketing executive for Macsteel, says that it was "essential for the brand to appoint the right B2B specialist agency to drive customer engagement to increase sales".

"When Macsteel went out to pitch, we were looking for a B2B agency who understood our business, had strong B2B marketing capabilities and a sound track record. Methodology, past successes and team chemistry were other very important aspects we factored into our decision when deciding on an agency," adds De Quintal.

"We are confident that we have found the ideal partner in Demographica and look forward to the journey ahead," says De Quintal.

Warren Moss, CEO of Demographica, says that he is looking forward to working with Macsteel. "We are building the greatest B2B marketing agency in the world and in order to achieve that, we need to represent the biggest and most respected B2B brands; Macsteel absolutely ticks this box," Moss says. 

"As we build our portfolio of B2B brands, it is important for us to cover brands across industries, and while the steel industry is a new category for us, the B2B principles remain the same. We are very excited to delve into this arena and to work with the Macsteel team," Moss concludes.

For more information, visit www.demographica.co.za. You can also follow Demographica on Facebook, Twitter or on Instagram.