Dunlop launches its 'Don’t Take The Road' campaign

The company, which is owned by Sumitomo Rubber South Africa, has flighted the 'Don't Take The Road' eNCA, YouTube and social media platforms. 

"Businesses, schools, restaurants and other public places across South Africa have shut down over this period in an effort to enforce social distancing. This is a bold yet necessary move by the president of South Africa to curb the spread of the Coronavirus," says the team at Dunlop.

"In trying times like these, brands have a responsibility to put our nation first, and we're proud to heed the call made by our president to stay home. We hope this video sheds light on how important it is for South Africans to do just that," concludes Riaz Haffejee, CEO of Sumitomo Rubber South Africa.



For more information, visit www.dunloptyres.co.za. You can also follow Dunlop on Facebook, Twitter or on Instagram.