The MRF is an independent non-profit company, acting as the custodian and repository of research expertise for marketers and their advertising industry partners.
According to MRF, Koster has a long and steady track record both with the MRF and SAARF where, among other duties, he oversaw SAARF's organisational repositioning and developed sustainable value propositions that were needed at the time.
"I'm extremely passionate about the research industry and am especially looking forward to launching and updating the industry on MAPS, the long-awaited products and brands replacement survey for AMPS, soon," says Koster.
"We know that this comprehensive national product and brand data research is long overdue to once again drive improved advertising effectiveness and ROI," adds Koster.
"It would be remiss of me not to thank my predecessor Greg Garden for the great work he put into building and enlisting new members into the MRF. We wish him well for the future," he says.
Koster is by trade a commercial strategist with compelling leadership skills and a proven track record in leading a team. Detail-oriented, with a pragmatic approach to problem-solving, he is well placed to elevate the MRF to its next phase of operation, says the team at MRF.
Existing board members of the MRF include:
- Virginia Hollis
- Brenda Koorneeff
- Bruce Williamson
- Immaculata Segoa, and Celia Collins.
Alternate representatives inlcude:
- Anneen Dedekind
- Nomsa Khanyile
- Andile Kona, and
- Sharon Bergman.
For more information, visit
www.mrfsa.org.za. You can also follow the MRF on
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Twitter.