It is precisely this that heightens the issue for SEO specialists. Staying on top of your game to meet the current trends and match the level of searches being conducted becomes difficult.

According to SEO statistics for the year 2020, Google received nearly 2.3 trillion searches in 2019 and the number is estimated to double down in 2020, because given the many SEO trends that follow along this year, it can be easily said that SEO is going to be a game-changer for search traffic on significant platforms like Google, Bing and Yahoo.

Google might be the biggest search engine that drives these trends, as even the smallest change in the algorithm is enough to bring down all that has been strategised before, based on older ones.

With this in mind, here are five trends to keep up with in 2020:

1. Better integrated SERPs and featured snippets

Users don't care which website ranks where when they search for a query. They are just concerned with getting answers to their query as they desire. It is why when Google brought on the featured snippet update, the search engine results page that is SERP changed utterly.

Now, webpages don't have to work to get the top spot to get recognised or to drive traffic their way. The rate of organic clicks has gone down to a much lesser 10%, as compared to 50% domination of the SERP that used to have.

2. Voice search optimisation

If you were concerned to work according to the ever-changing Google search algorithms, then low and behold: Google voice search. Ever since it has gained momentum, it has completely changed how people conduct searches now.

People don't use random keywords to get a possible search result. The search tone has now increasingly become more like short query-based — almost as if they are talking or having a conversation with the search engine.

3. Influencer marketing

Social media platforms like Instagram are increasingly being used for a hugely different type of marketing. Remember how in the older days, we used to see our favorite celebrity on television, endorsing a product they thought you should buy?

Well, now there has been made a way for organic influencers. For example, if we talk about Instagram only, then there are many influencers with a significant following that have grown popular through their content that is limited to their presence on the said platform.

And if they do a review of your product like that of a Jaime Lannister Jacket, for example, whether sponsored or because they actually like it, then it is a huge marketing win-win.

4. Mobile search domination

Websites still need to understand well enough that gone are days when people would actually wait the whole day to finally sit down on their desktops or laptops to conduct searches.

The world is rapidly advancing, and everything has become fast-paced. People require immediate results for their queries, even on the go. So if your website is still lacking behind the optimum level of SEO and display for mobile phone searches, then there is a high chance your domain will suffer.

It is why your webpage should be optimised for mobile search as it is likely going to become the primary way people conduct searches if it hasn't become already.

5. Videos for SEO

Thanks to YouTube and an ever-increasing value of YouTubers, videos are now a great marketing tool. Not only do they drive searches, but Google SERP has given a separate slot to the medium by allowing you a choice of searching through relevant videos as an answer to your query.

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