media update’s Talisa Jansen van Rensburg takes a sharp look at why creative confidence is vital for marketer success.

Being creative and finding new and better ways to sell a product is great, but that isn’t the ultimate goal. The goal is to be able to bounce back once a creative idea fails.

With that said, going back to the drawing board, head held high and confidence overflowing is the way to go.

But wait, what exactly is creative confidence?

Creative confidence is when you are able to put your ideas to paper without questioning if it will work out or not. It is being confident in your own ideas, allowing them to flourish and grow.

Back in 2013, OpenIDEO asked its staff members what they think this type of confidence means, and here are some of those responses:
  • “Creative confidence can be obtained when you try something you’ve never done and learned something new about yourself from that attempt.”
  • “Knowing that you don’t have to find the one right answer”
  • “The confidence to trust your instincts and share your ideas with a group”
So, without future ado, here are three reasons why creative confidence is important:

1. It encourages new ideas

If no one ever believed in their ‘crazy’ idea, we would not have the Internet, virtual reality or many of the technological features that people enjoy today. Creative confidence is a mindset that all marketers should have simply because, without it, there would be no new ideas that could potentially change the world and how we work.

At times, there’s no need to search for someone else’s approval, especially when it comes to your own ideas. You just need to ensure that you are confident, because the moment that you are, and you believe in your own innovations, other people you share it with will be able to see its potential and help you build on top of that idea.

2. Higher quality ideas develop

“Anyone can learn to be creative, it just takes a lot of practice and a little confidence,” says Robert Sutton, professor at Stanford Engineering School. Knowing that we all can be creative is great news, but the question is: Why are so many people convinced that they aren’t creative at all?

Simple! It’s because they are not confident. For example, imagine you have a songwriter putting pen to paper about their new song, but deep down they feel they aren’t really a good songwriter. The result? The song won’t be as good.

But, let’s say the same songwriter sits down and attempts to write, but this time, they are full of confidence. What will happen? You guessed it again, they will write a great song. The same goes for any professional thinking of new ideas; the person who is confident will be creative, and thus, they will have a mountain of ideas.

Having creative confidence allows for the quality of ideas to be a lot better than ideas where there was zero confidence involved as it will show in the idea.

3. Bolder ideas are more likely to sprout

Trying new things will lead to less fear of failing, which will instil more confidence and more creativity within you. So, when you step out of your comfort zone and start walking with a lot of confidence, you will realise that failure is not such a bad thing after all. Rather, it is a stepping stone or learning curve that will allow you to better yourself.

As a marketer, there are always countless businesses out there who do the same as your company. And, by trying new things, with the help of creative confidence, you will definitely spark some great new ideas.

Why do YOU think creative confidence is important for marketers? Let us know in the comments section below.

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It’s important to take note of How brands treat consumers during this time will be long remembered because you can make use of creative confidence to come up with great ideas on how to keep your brand’s images in a good light.
*Image courtesy of Vecteezy