Social media is an advertising tool that has changed the digital advertising landscape forever. But as advertising budgets are slashed while the world recovers from the effects of COVID-19, potential customers are spending a large amount of time at home scrolling social media pages. 

Cutting this avenue of advertising could be a big mistake. While more and more people work from home in a bid to flatten the curve, scrolling culture has become a norm and according to Facebook, about 80% of users will look for business on their platform.

But do you know if your business is social media ready? Here are six ways to make sure that your social media pages are a good representation of your business:

1. Spend a little extra time

Put a little extra time in ensuring that your pages are complete and have the correct information. Your bios should be short yet descriptive and the potential customer should understand what it is that you are offering.

Make sure that your address or location is correct and visible so the user knows where are you based. The most important part is that your website address has to be available.

2. Use all the features to your advantage

Platforms such as Facebook and Instagram have features that can greatly benefit your business. One of those features is the shop; Facebook and Instagram give you the opportunity to list products, descriptions and prices and link this directly to your online website.

3. Make use of real-time feedback

Make sure that your automated responses are up to date and enabled. This will make sure you respond to your clients timelessly even if you are unavailable.

4. Spend a bit of money

Social media advertising can be extremely beneficial in getting your products and services to a wider market. Social media platforms make paid for advertising quite easy for the first time user that is looking for a simple campaign. Do not turn this option down before considering what it can do for your business.

5. Plan it out

Planning out your content is a great way to ensure that you consistently have new and exciting posts on your pages. If you are not going to have time when things return to normal, try out a few scheduling tools.

6. Use high-quality images

Try and have high-quality images of your products. Spend a little time figuring out the features on your smartphone, clean your lens, set up a nice shot and you should be good to go.

For more information, visit www.kri8tivemedia.co.za. You can also follow Kri8tive Media on Facebook, Twitter or on Instagram.